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This contribute describes the evaluation of the project "Genitori Più -- Campagna di promozione della salute nei primi anni di vita" (Parents Plus -- a health promotion campaign), developed during 2008-2009 in several Italian Regions. Genitori Più main objectives were to increase the knowledge and to change some behaviors in the health professionals working on birth path and in the parents, focusing on 7 determinants that have been proved important for the health of the babies. The evaluation followed the whole project with the constant implication of the project team using structured questionnaires. The evaluation surveys involved 5.961 health professionals and 5.819 parents, in particular mothers. In this paper we show how evaluation in health promotion can give to decision-makers several elements for re-thinking and adjusting the programs, using different evaluation strategy like longitudinal match over time or across different territories or across different strata of population. The evaluation showed how knowledge and behaviors are different in each territories involved in the project and between social classes, and showed much higher levels in the areas where the preventive intervention were more rooted. [ABSTRACT FROM AUTHOR]

Correct assessment of critical variables influencing public investment final outcome is often a crucial procedure, especially in cases where the dynamics of such variables cannot be controlled by public agents, because they mainly depend on choices and behaviors of other operators. This is a typical situation occurring in development project assessment, characterized by a high uncertainty degree and by a scarce availability of information in relation to the behaviour of aleatory variables influencing investment final outcome. In such cases, risk analysis by directly using Montecarlo method could be misleading: on the contrary, we think that such an evaluation should be preceded by uncertainty analysis, allowing to generate new useful information for subsequent risk assessment. In this context, the paper presents one possible evaluative pattern, especially suited for development projects assessment, allowing first to understand the leeways of uncertainty between which investment decision must be taken and, then, to estimate investment risk and to generate useful information to help Decision Maker defining the most suitable economic tools to mitigate it. The proposed evaluative pattern is composed by four steps, based on different techniques and sequentially articulated, so that each step generates new useful information for developing the following one. Such a scheme allows both to deepen the information produced by the evaluative process, and to guarantee more decisional transparency. [ABSTRACT FROM AUTHOR]