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This article looks at the effects of a national policy of research prioritization in the years following Ireland's economic crisis. A national research prioritization exercise initiated by policymakers redefined the purpose of higher education research, and designed policies in line with this approach. Placing research for enterprise to the fore, it emphasized the economic value that subjects could return on state investments. This article examines the post-crisis policy of prioritization, its relationship with and effects on arts and humanities research, and how the notion of the benefit of research can be broadened while still addressing economic needs. It draws on 22 comprehensive semi-structured interviews with key stakeholders in Ireland's academic, policy, and civil society communities, and is part of a wider study on the contribution of higher education institution-based arts and humanities research to society and the economy.