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Objective: Magazine Luiza, founded in November 1957, a national retail icon, started in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) to promote the problem analysis, to propose and inquire decisions regarding valuation; b) stimulate reflection between the theory that supports the evaluation purposes and the way it should be developed and applied; c) expand the ability to relate the valuation theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the MGL company website, on Economática® and on B3 website. Professor Damodaran's database was also used. We highlight the data are real, however, on the other hand, the existence of Alpha Varejo and its proposed acquisition of Magazine Luiza is considered as a hypothetical situation. Results: From a behavioral point of view, it allows students and professors to have fair and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the company's value using the Discounted Cash Flow and Relative Valuation methods is a complex task and can be considered as an important decision-making process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Study Contributions: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed to analyze the financial viability of companies and valuation, contributes to the training of these students with critical analysis development and stimulating discussion in ??finance area.

Objective: Magazine Luiza, founded in November 1957, a national retail icon, started in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) to promote the problem analysis, to propose and inquire decisions regarding valuation; b) stimulate reflection between the theory that supports the evaluation purposes and the way it should be developed and applied; c) expand the ability to relate the valuation theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the MGL company website, on Economática® and on B3 website. Professor Damodaran's database was also used. We highlight the data are real, however, on the other hand, the existence of Alpha Varejo and its proposed acquisition of Magazine Luiza is considered as a hypothetical situation. Results: From a behavioral point of view, it allows students and professors to have fair and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the company's value using the Discounted Cash Flow and Relative Valuation methods is a complex task and can be considered as an important decisionmaking process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Study Contributions: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed to analyze the financial viability of companies and valuation, contributes to the training of these students with critical analysis development and stimulating discussion in finance area. [ABSTRACT FROM AUTHOR]

Purpose: Magazine Luiza, founded in November 1957, is a national retail icon, went public in 2011 at B3, with exponential growth in the valuation of its shares. This case provides the following pedagogical objectives: a) promote problem analysis, propose and inquire about valuation decisions; b) stimulate reflection between the theory that supports the purposes of evaluation and the way it should be developed and applied; c) expand the ability to relate the theoretical assumptions of valuation and their adequacy to reality. Methodology: The Financial Statements were extracted from the website of the company, on Economática® and on the website of B3. Professor Damodaran's database was also used. It should be noted that the data are real, however, on the other hand, the existence of the company Alpha Varejo and its proposed acquisition of the company Magazine Luiza are considered as a hypothetical situation. Results: From a behavioral perspective, it allows students and teachers to have healthy dialogues and discussions so that there is mutual respect for divergent opinions and ideas, allowing the exposure of their points of view. Estimating the value of the company using the Discounted Cash Flow and Relative Valuation methods is a complex task, and can be considered as an important decision-making process, especially for the company's shareholder. In the use of methods, there is the need to choose appropriate premises that best reflect the reality of the company. Contributions of the Study: The performance of the proposed activity, with undergraduate or graduate students in the business area in disciplines aimed at analyzing the financial viability of companies and valuation, contributes to the training of these students with the development of critical analysis and stimulating discussion in the financial studies. [ABSTRACT FROM AUTHOR]

Purpose: The research This work aimed to analyze the influence of organizational complexity on the measurement of biological assets in the public companies listed in B3. Methodology: To do so, a descriptive, documental and quantitative research was carried out by means of a document, with data obtained through the Economática® database and also in the electronic site of B3. The sample consisted of a set of all the companies listed in B3, however, the sample refers only to the companies that have disclosed biological assets of short or long term in their statements in the balance sheet. Results: The results show that there is an influence of the organizational complexity for the measurement of the biological assets. The multiple regression model explains that 54% of the changes in the measurement records of the companies' total biological assets can be explained by the variable Log_At total according to the predictive model: (Y = 0.654Xi + 0.281x - 0.115 xi + ei). It was verified that, although regarding the form of measurement of the biological assets, the companies of the sample revealed that 72% carry out the valuation of these based on the criteria of the discounted cash flow. Contributions of the Study: Considering the normative nature of CPC 29 and its impacts on the criteria of evaluations of biological assets and agricultural products, the research produced a predictive model capable of explaining and clarifying that aspects of organizational complexity influence the classification of the criterion of measurement of total biological assets and the predictive model can be very useful to produce information for decision making on the aspects investigated, besides offering an additional theoretical contribution for the advancement of studies related to the identification of the organizational complexity and the criteria of measurement of the biological assets. [ABSTRACT FROM AUTHOR]

Purpose: The research This work aimed to analyze the influence of organizational complexity on the measurement of biological assets in the public companies listed in B3. Methodology: To do so, a descriptive, documental and quantitative research was carried out by means of a document, with data obtained through the Economática® database and also in the electronic site of B3. The sample consisted of a set of all the companies listed in B3, however, the sample refers only to the companies that have disclosed biological assets of short or long term in their statements in the balance sheet. Results: The results show that there is an influence of the organizational complexity for the measurement of the biological assets. The multiple regression model explains that 54% of the changes in the measurement records of the companies' total biological assets can be explained by the variable Log_At total according to the predictive model: (Y = 0.654Xi + 0.281x - 0.115 xi + ei). It was verified that, although regarding the form of measurement of the biological assets, the companies of the sample revealed that 72% carry out the valuation of these based on the criteria of the discounted cash flow. Contributions of the Study: Considering the normative nature of CPC 29 and its impacts on the criteria of evaluations of biological assets and agricultural products, the research produced a predictive model capable of explaining and clarifying that aspects of organizational complexity influence the classification of the criterion of measurement of total biological assets and the predictive model can be very useful to produce information for decision making on the aspects investigated, besides offering an additional theoretical contribution for the advancement of studies related to the identification of the organizational complexity and the criteria of measurement of the biological assets. [ABSTRACT FROM AUTHOR]