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Start Over Author "Caporlíngua Giesta, Lílian" Journal revista de administracao e inovacao (rai)
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1. EXPERIÊNCIA DE CONSUMO EM REALIDADES VIRTUAIS: UM ESTUDO DE CASO REALIZADO NO SECOND LIFE.

Author

Marques Soares, Isadora Camila, Pereira Leite, Yákara Vasconcelos, Santos Salazar, Viviane, and Caporlíngua Giesta, Lílian

Subjects
SECOND Life (Game), CONSUMER behavior research, INTERNET marketing, RELATIONSHIP marketing, CONTENT analysis, QUALITATIVE research methodology
Abstract

Copyright of Revista de Administração e Inovação (RAI) is the property of Revista de Administracao e Inovacao- RAI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2015
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