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Este artigo pretende avaliar criticamente dois objetos produzidos pela indústria cultural - a star e a diva - no que diz respeito à sua centralidade na cultura de massas e no mass media. Os conceitos extraídos de ambas as categorias sociais abrem espaço para a discussão do consumo da cultura nos campos da arte, do cinema e da literatura, bem como possibilitam uma promissora análise a respeito da dinâmica dos objetos na sociedade de consumo.This article aims to critically evaluate two objects produced by the cultural industry - the star and the diva - with regard to their centrality in the mass culture and in the mass media. The concepts, drawn from both categories, open discussions about the consumption of culture in art and literature, as well as enable a promising analyis on the dynamics of the objects in a consumption society.

This article aims to critically evaluate two objects produced by the cultural industry – the star and the diva – with regard to their centrality in the mass culture and in the mass media. The concepts, drawn from both categories, open discussions about the consumption of culture in art and literature, as well as enable a promising analyis on the dynamics of the objects in a consumption society.

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