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The research covers the creative strategies for the development of reading, with the objective of analyzing the didactic strategies used by teachers for the teaching-learning of reading comprehension in the middle basic sublevel of the C03_04 circuit of the Buena Fe Canton. The applied methodology had a qualitative approach of an exploratory type, taking the position of several authors and the opinion of two experts on the subject that allowed affirming the criteria proposed in the investigation. A survey was applied to teachers to identify the teaching strategies they use to develop reading comprehension in students and an interview with experts to determine the characteristics of the creative teaching resources that teachers should use. The results reflect the limited application of creative strategies to encourage reading comprehension in students. It was concluded that the results of the research determine different innovative strategies through ICTs that teachers can use and in turn allow the student to build their own knowledge, considering their particularity or style at the time of learning.