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In this paper, we investigate how rurality is performed in online community groups, attending in particular to outdoor recreation and engagement with local nature. The starting point for our performative approach is that when places are digitally mediated, the technological intermediary is never innocent or neutral. Methodologically, we conducted an online ethnography in 20 rural community groups on Facebook during one full year, collecting every post and associated comment threads relating to outdoor recreation and other forms of engagement with local nature. An iterative, heuristic coding process was employed to engage with and further develop existing performative approaches to the sociological study of rural places. Distinguishing throughout between staged and quotidian performances, our findings detail how the routines, pleasures, and tasks of everyday rural life are performed online. Important distinctions that emerge from this include routines that are given vis-à-vis those that are in-the-making; pleasures based on impression and expression respectively; and tasks relating to carework and sharework. The paper contributes valuable new insights regarding the performance of rurality in the age of the everyday Internet.

This study aims to explore the contribution of “The New World of Work” to farming, a career often viewed as unattractive among youth, and, as highlighted by the “young farmer problem” in the literature. This paper draws upon research on the role of “new ways of working” in work engagement and farmer identity among young farmers. A mixed-method approach is used based on data from two Mediterranean Islands, Crete and Cyprus. Based on the polymedia- new theory of digital media, the study focuses both on new media use and new media engagement for work-related tasks. Our findings highlight that the “The New World of Work” is an important phenomenon for initiating positive change toward cohesive social-self in a career (subjective perception of a farming career concerning others). However, we identified binary terms used by farmers when explaining conflicts between cohesive self-concept (expression of a strong sense of self regarding their farming career) and social-self in a career. The study concludes that the duality between career self-concepts and social-self still holds patterns even among young generation farmers, regardless of their integration level to new media.

High underemployment has been a chronic structural feature of the rural United States for decades. In this paper, we assess whether and how inequalities in underemployment between metropolitan (metro) and nonmetropolitan (nonmetro) areas have changed over the course of the last five decades. Drawing on data from the March Current Population Survey (CPS) from 1968 to 2017, we analyze inequality in the prevalence of underemployment between metro and nonmetro areas of the United States, paying special attention to differences between white, black, and Hispanic workers. Our results show that the underlying risk of underemployment has increased in both metro and nonmetro areas over the last fifty years. Nonmetro workers have consistently faced greater employment hardship compared to their metro counterparts, and these differences cannot be fully explained by differences in population characteristics. Nonmetro ethnoracial minorities have experienced particularly poor labor market outcomes. The disadvantage of ethnoracial minority status and rural residence is especially pronounced for nonmetro black workers, among whom underemployment has remained persistently high with only modest convergence with other workers. Hispanic workers also face elevated risk of underemployment, but we observe a unique convergence between metro and nonmetro workers within this population.