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Lifestyles signify who people are and who people want to be. They contain one's value orientation toward the world. The speeding urbanization over the globe has made the urban lifestyle mainstream, and so does it in China. The overwhelming range of options in cities represents a consumerist society, but meanwhile, there is an emergent underground alternative, especially from the younger generations who are pursuing a "more meaningful life." This paper does an ethnographic study on young Chinese urbanites' engagement in a village as an essential example of this trend. It argues that young people's choice for rural life is a reaction and a resistance to the social forces of consumerism and urbanization. By reflecting on the reimagination of modernity and life politics in the changing process, the research implies that accompanied by opportunities for social change, young people's promotion of rural lifestyles could be linked to the government's development agenda, and this might potentially cause new forms of inequalities in rural development. By drawing on practical experience, the paper brings narratives about young Chinese urbanites' life choices in rural places into the discussion of modernity and life politics, hopefully exemplifying a broader sociological contribution around the topic. [ABSTRACT FROM AUTHOR]

In this paper, we investigate how rurality is performed in online community groups, attending in particular to outdoor recreation and engagement with local nature. The starting point for our performative approach is that when places are digitally mediated, the technological intermediary is never innocent or neutral. Methodologically, we conducted an online ethnography in 20 rural community groups on Facebook during one full year, collecting every post and associated comment threads relating to outdoor recreation and other forms of engagement with local nature. An iterative, heuristic coding process was employed to engage with and further develop existing performative approaches to the sociological study of rural places. Distinguishing throughout between staged and quotidian performances, our findings detail how the routines, pleasures, and tasks of everyday rural life are performed online. Important distinctions that emerge from this include routines that are given vis‐à‐vis those that are in‐the‐making; pleasures based on impression and expression respectively; and tasks relating to carework and sharework. The paper contributes valuable new insights regarding the performance of rurality in the age of the everyday Internet. [ABSTRACT FROM AUTHOR]

Even as the 2016 elections brought increased public attention to rural life, stereotypes and misconceptions abound. One of these misperceptions is the generalization that prices are lower in rural areas. This article is a restudy of Zimmerman, Ham, and Frank (2008) research on geographic differences in the costs of living. Asking the same fundamental question—if someone bought the same thing in a rural and urban area, would they pay the same price?—and using the same methodology, the results 10 years later indicate that, contrary to popular perception, there was again no consistent pattern of lower prices in rural counties and no consistent pattern of a lower rural cost of living in all of the rural areas. While prices are only one piece of the larger picture of how rural households meet their needs, in addition to price differences, the results highlight how differences in rural life create additional costs that extend beyond prices. [ABSTRACT FROM AUTHOR]