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The current research extends previous theory and research on perfectionism and motivation by showing that perfectionism involves a propensity to pursue self-image goals. It was shown across three studies that dimensions of trait and self-presentational perfectionism were associated with self-image goals in the areas of academics, friendships, and self-improvement. These associations were not simply a reflection of the variance attributable to constructs associated with perfectionism such as self-silencing or self-consciousness. Further, validation seeking mediated the association between perfectionism and self-image goals. Additionally, self-image goals mediated the associations that perfectionism has with depression and burnout. Our findings suggest that perfectionists operate according to a chronically activated “egosystem” and their preoccupation with self-image concerns is central to understanding the compulsive striving and pressure they experience.

Extensive research has illustrated the relevance of individual differences in perfectionistic self-presentation, but there has been little work on how perfectionistic self-presentation is expressed. The current research addressed this issue by examining the tendency to project a perfectionistic image by hiding effort. This research develops and evaluates a brief unifactorial measure as an extension of perfectionistic self-presentation. It is shown that the Perfectionistic Self-Presentation Hiding Effort Scale is reliable and valid in terms of its links with multidimensional perfectionism dimensions. Further, individual differences in seeming perfect while hiding effort accounted for unique variance in depression and social anxiety. Factors and processes that contribute to attempting to seem perfect while hiding effort are discussed.