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Taking the manuscript On the Dual Essence of Language as a starting point, the article follows the scholarly tradition of reexamining the position of Ferdinand de Saussure's linguistics regarding twentieth-century semiotics and structuralism. After half a century of research on Saussure's manuscript legacy, the manuscript discovered in 1996 and published for the first time in 2002 develops aspects of Saussure's linguistic thought that cannot be inferred on the basis of previously known texts. One of these aspects concerns the crucial question of the nature of the linguistic sign and the process of signification, as well as the role of linguistic science in understanding such problems. The current text aims at reconstructing Saussure's ideas on these points through an analysis of the notion of final quaternion, claiming that this notion presents an alternative concept of the linguistic sign and signification process that hasn't been explored so far. It involves a five-sided relationship of non-pregiven elements in one signifying complex that is neither signifier, nor signified, and in the end, brings to the fore the material dimension of verbal language. [ABSTRACT FROM AUTHOR]

This article approaches sensory modalities as semiotically active factors and organizing principles in meaning-making. The focus will be on the special case where modalities mismatch in film – i.e., the soundtrack and visuals present contradictory meanings. The conflict can be characterized by the concept of synthesis that emerges in theories of Eisenstein, Barthes, Jakobson, Lotman, and cognitivists. The artistic functions of such synthesis will be discussed with the help of examples from selected feature films. In the first place, conflicting modalities are inspected in the light of Juri Lotmanʼs theory of two incompatible, but still complementary languages that make up a mechanism for generating new information. In addition, the prospects of evaluating modality conflicts will be touched upon, dismissing synchrony and redundancy as the scale parameters, but acknowledging Lotmanʼs model of space as a primary modeling system that is capable of representing semantic conflicts. [ABSTRACT FROM AUTHOR]

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Mathematics is often defined as a "universal" or "conventional" language. Yet, things may be not as simple as that. The theoretical lens of the semiosphere, with the related notions of context and spatial dynamics, within which the concept of cultural conflict is defined, provides a new framework for research in mathematics education to consider the cultural aspects of mathematical discourses. It is under this framework that learning awareness occurs, and teaching challenges are no longer conceived as independent of the content taught (or to be taught). It is not a question of nullifying the cultural conflict, but exploiting the concept of asymmetry to make sense of mathematical discourse. Meeting foreign cultures leads to looking at one's own practices. An example drawn from Danish numerals, juxtaposed with a mathematical discourse occurring in a sixth-grade classroom in Italy, delves into the practical application of the framework. [ABSTRACT FROM AUTHOR]

Deleuze (1925–1995), in the early 1980s, adopts Peirce's (1839–1914) semiotics in order to classify the signs that the images of the cinema display. Aiming at insufflating the Peircean principles with the movement that animates the images of cinema, he provides Peirce's triadic logic with a new category – Zeroness – which stands for the semiotic movement of cinematic images. Deleuze's new category has impacts on the main domains of Peirce's philosophy. Accordingly, our inquiry will focus on the irradiation of Zeroness over the (a) system of categories, the (b) Peircean phenomenology (phaneroscopy), the (c) generative categorial role, the (d) semiotic effectiveness, the (e) doctrine of continuity, and the (f) logic of relatives. This article will show that for Deleuze nearly like more recent Peircean scholarship: (a) zeroth state holds a categorial status, (b) some phenomenon instantiates zeroth state, (c) zeroth state plays a generative role regarding Peirce's categories, (d) zeroth state as a phenomenological category is semiotically effective, (e) zeroth state and the doctrine of continuity, and (f) zeroth state is a "medad." In order to assess these topics, we recover Deleuze's advances on Peirce's philosophy and confront them with the Peircean studies on the zeroth state. Finally, we will see that Deleuze, far from being a Peircean scholar, developed the importance of the zeroth state for Peirce's semiotics in advance to the subsequent Peircean scholarship. Reciprocally, most of Deleuzian scholars understimate the importance of Peirce for Deleuze's semiotics. [ABSTRACT FROM AUTHOR]

In January 2019, What is Peppa?, a promotional video for a Chinese New Year movie, received widespread attention in China immediately after its release. This paper explains the success of the video from the perspective of visual framing, and employs Systemic Visual Grammar to analyze how visual semiotics are applied to frame prominent topics so as to achieve promotional purposes. The results show that: (i) visual semiotics are used to frame the topic of empty nesters, implying that this issue brings negative consequences and evoking the audience's empathy and concern; (ii) visuals frame the topic of family love, in which the main protagonist's actions are highlighted; and (iii) the topic of family reunion is mainly framed and realized by delicate compositional arrangements. Using various visual semiotics at the denotative, stylistic-semantic, connotative, and ideological levels, this video establishes both visual and emotional communication between the main character and the audience, making the promotional purpose more successful. The results highlight and specify the important roles of visual frames in promotional videos, and the integration of Peppa with traditional Chinese culture, love, and family reunion represents a visual approach to glocalization. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic has transformed the ideological, social, economic, and political aspects of life on planet Earth. This study examines the visuals associated with COVID-19 published in Pakistani English newspapers. Visual data were collected through purposive sampling, analyzed using social semiotic theory, and discussed through a post-colonial lens. The visual data were grouped as Global South and North owing to socioeconomic and political categorization among countries. The results show that the Pakistani media portrayed the Global South as rebellious, miserable, and noisy against the government. However, the Global North is depicted as civilized, stress-free, and abiding by all the instructions of the authority. Analysis shows that the two realms are visually represented as remarkably divergent from each other, and media portrayal has attached stereotypes identities to the nations. Pakistani media follows a basic restricted code of conduct, which should be extended to avoid labelling and politicizing groups and nations. [ABSTRACT FROM AUTHOR]

While participation in social media has become everyday practice among young people, there have been few studies examining how youth as social media users are represented in the media discourse. Focusing on the promotional materials of an award-winning and widely-viewed documentary film, The Social Dilemma, this paper examines the media depictions of youth that attract the public's attention. Through a social semiotic analysis, we analyzed the representational, interactive, and compositional meanings in the poster and trailer to identify how young people have been represented in the media discourse. Our findings show that they are constructed as vulnerable social media users who are manipulated by social media companies. We argue that such depictions of youth not only negate their sense of agency but also ignore their active engagement in the participatory culture afforded by social media. The implications of such depictions propagate a protectionist perspective of youth. This can undermine efforts towards the development of an empowerment approach in digital literacy education. [ABSTRACT FROM AUTHOR]

Novelty, the creation of new information, has been the hallmark of Juri M. Lotman's thought. This issue resurfaces in the discussion of his now famous article "On the semiosphere," in which Lotman, drawing on Vernadsky, identifies the principles of symmetry, asymmetry, and enantiomorphism as pivotal aspects of the semiotic mechanism of the semiosphere. Specular phenomena and mirror reflections have not only found a prominent place in contemporary semiotic theories of different scholarly traditions – from general semiotics (Eco, Volli) to cognitive semiotics (Sonesson) and to the semiotics of culture (Lotman, Levin) – but they also nail down a key element of the inner mechanism of Lotman's concept of the semiosphere. By using the analogy of the face reflecting in a mirror, Lotman remarks: "It is also like a face, which, wholly reflected in a mirror, is also reflected in any of its fragments, which, in this form, represents the part and yet remains similar to the whole mirror." By capitalizing on this excerpt, this study unpacks the significance of Lotman's idea of specular mechanisms as generators of meaning within the semiosphere. [ABSTRACT FROM AUTHOR]

The use of AI-generated videos centered on the face raises various concerns among professionals and audiences due to the difficulty of providing coherent descriptive tools of their cultural significance. At the same time, the focus of artists and their audiences shifts from the art as a text to the collaboration process between artificial intelligence (AI) and the involved social actors. This raises significant concerns between policymakers and other social actors looking for guidelines for the appropriate use of AI as a tool, collaborator or substitute for creative workers, which can have immediate and long-term impacts on society and culture. Semiotics of culture provides descriptive tools for understanding and evaluating artistic texts and their role in semiotic space, the semiosphere. This article addresses how Lotman's theory can contribute to the methodology for analyzing AI-generated texts as dynamic models. The theoretical framework developed by Lotman in his research on artistic text, dynamic systems and culture can be applied to the studies of current shifts related to AI-generated arts. This paper looks at the reception of AI-generated videos focused on face representations. In doing so, it analyses the dynamic processes in the creation process of AI-generated videos through their reception in related texts. The findings of this article highlight how Lotman's theoretical framework can contribute to the methodology to analyze the cultural dynamics evoked by AI-generated artistic texts. [ABSTRACT FROM AUTHOR]

The issue of the ordering of the ten trichotomies is one among the many questions still open regarding Peirce's extended theory of signs. A proper decision regarding the order of the ten trichotomies demands a discussion of the entire semiotic process. The aim of this paper is to discuss the order of the trichotomies related to the mode of being of the immediate and dynamical objects. Therefore, it addresses only one part of this process, which concerns the relationship between the sign and its objects. When subdividing the object, Peirce begins to consider the immediate and the dynamic objects as trichotomies, that is, aspects to be considered in the definition of the classes of signs. The introduction of these two trichotomies brings in a problem: how to order them in the system of ten trichotomies. Diverging opinions regarding this ordering are found in Peirce's texts, and in his commentators. We will investigate this problem by seeking a sort of pragmatic clarification of the matter, presenting a reflection about the philosophical and semiotic consequences of the different proposals for the ordering of these trichotomies. Placing the dynamic object after the sign may even help to explain the functioning of fictional signs, but is this coherent with Peirce's philosophy? On the other hand, would it be possible to talk about lying signs if every object was determined by its own sign? [ABSTRACT FROM AUTHOR]

Human communication is by default polysemiotic: it involves the spontaneous combination of two or more semiotic systems, the most important ones being language, gesture, and depiction. We formulate an original cognitive-semiotic framework for the analysis of polysemiosis, contrasting this with more familiar systems based on the ambiguous term "multimodality." To be fully explicit, we developed a coding system for the analysis of polysemiotic utterances containing speech, gesture, and drawing, and implemented this in the ELAN video annotation software. We used this to analyze 23 video-recordings of sand drawing performances on Paama, Vanuatu and 20 sand stories of the Pitjantjatjara culture in Central Australia. Methodologically we used the conceptual-empirical loop of cognitive semiotics: our theoretical framework guided general considerations, such as distinguishing between the "tiers" of gesture and depiction, and the three kinds of semiotic grounds (iconic, indexical, symbolic), but the precise decisions on how to operationalize these were made only after extensive work with the material. We describe the coding system in detail and provide illustrative examples from the Paamese and Pitjantjatjara data, remarking on both similarities and differences in the polysemiosis of the two cultural practices. We conclude by summarizing the contributions of the study and point to some directions for future research. [ABSTRACT FROM AUTHOR]

Peirce's sign model is introduced as incompatible with structural semiology in the majority of semiotics textbooks. In this paper, I would like to argue against this general polarization of the semiotic discipline. I focus on compatibilities between Lucien Tesnière's syntactic theory (verbal valency) and Peirce's logic of relatives. My main argument is that structural linguistics is not necessarily dyadic, and that Peirce's sign doctrine is perfectly structural. To define the structural approach in Peirce, I analyze the notions of form (structure) and substance in Hjelmslev and Peirce. The aim of my argument is to contribute to attempts to introduce Peirce's theory to the field of linguistics in the hope that such an integration will be beneficiary for general linguistics. To extend and support my argument, I provide some examples from biology where Peirce's theory has been applied. I demonstrate an analogy between the biological structures of proteins and the structure of a sentence with Peirce's own writings. I consequently introduce Peirce as the first structural semiologist and as the first biolinguist. [ABSTRACT FROM AUTHOR]

In this paper, we try to build a semiotics of stereotypes through the key idea of enunciation. We investigate stereotypes of Persons with Disabilities in the context of social media networks (e.g., Facebook, Instagram) by adopting a semiotic perspective. The mainstream idea about stereotypes is that they are necessarily something negative, that must be avoided to maximize inclusivity and fairness. However, in our view, stereotypes are the background of our perception of the world, and we cannot escape from them, because when we leave behind a stereotype, it is only for adopting a new one built on a different basis. Therefore, it is crucial to understand stereotypes and the way they are expressed, since they are one of the enunciating instances that circulate in the space of the Encyclopedia. Through a semiotic point of view, we will follow how stereotypes transform, showing the way they change the modes of existence of meanings, shifting between the virtualized, the potentialized, the actualized, and the realized. Analyzing a huge corpus of social network messages built by the partners of the European project MeMe (Me & the Media: Fostering Social Media Literacy competences through Interactive Learning Settings for Adults with Disabilities), we will show how the advent of social media affected the research field of disability studies. Later, we will point out the variations of the classic stereotypes that have been addressed in the new participatory context of social media through the semiotic theory of enunciation. [ABSTRACT FROM AUTHOR]

With the development of technology, video games have become more and more realistic and indistinguishable from the real world. In this regard, this article takes a semiotic approach to create a better understanding of how possible worlds are created in video games, placing them on a continuum, which shows that the development of possible worlds is based on the reality we face in the real world. A video game called Player Unknown's Battle Grounds is used to demonstrate a new approach to analysis, which shows that each video game is created within its own possible world that is created through the selection and combination of entities from the real world. [ABSTRACT FROM AUTHOR]

This paper offers a renewed construction grammar analysis of linguistic constructions in a diachronic perspective. The present theory, termed Agentive Cognitive Construction Grammar (AgCCxG), is informed by active inference (AIF), a process theory for the comprehension of intelligent agency. AgCCxG defends the idea that language bear traces of non-linguistic, bodily-acquired information that reflects sémiotico-biological processes of energy exchange and conservation. One of the major claims of the paper is that embodied cognition has evolved to facilitate ontogenic mental alignment among humans. This is demonstrated by the results of a corpus study in which the patterns of association between verbs, the particle UP and argument structure in Old and Middle English have been studied. The conclusion is that, similar to biological systems, the linguistic sign system displays patterns of equilibrium and non-equilibrium. In other words, while in Old English usage near equilibrium was reached through the use of a conservative set of constructional semiotic templates (attachment patterns), associated with motor modalities, Middle English displays high rates of randomness resulting in a less stable, yet distinct, system of constructional attachment. [ABSTRACT FROM AUTHOR]

Among the many Central European scholars and intellectuals driven into exile across the Atlantic in the 1930s was the prominent Vienna psychologist Karl Bühler (1879–1963). Bühler had great difficulty establishing himself in his new home of the United States, despite his attempts to adapt his ideas to the American scene. In this paper, we look at one such attempt at adaptation, the unpublished manuscript of Bühler's "Pocketbook on Practical Semantics," an effort to turn the Sprachtheorie of his Vienna period into a contribution to the applied semiotics and communications research popular in America at the time. Our paper represents the first detailed examination of the "Pocketbook" manuscript that places it in its context in the history of semiotics. [ABSTRACT FROM AUTHOR]

This article is about the signs during the creative stage of one's self-development. With the acceptance of the creative act as an existential phenomenon, the research considers the creative process as a genuine expression that has been actualized during one's search for his/her existence. An artist reflects his/her existential being through his/her work to construct an original self, by facing the world and within the struggle to construct the new self that stands beyond confusion. Tarasti's philosophical approach to "existential semiotics" will be applied to the existential being of the artist Alev Ebuzziya Siesbye, and her creative act will be analyzed by means of the modalities, the semiotic square of being/doing, and the sign processes evident in the field of art. Siesbye's existential personality and creative acts have been discussed by looking at what she has done in terms of her attitude on clay; her position in the contemporary art world and her artistic interrogations has been discussed in the existential being of the artist with the existential signs. [ABSTRACT FROM AUTHOR]

Philodemus' De signis is one of the classical texts of greatest semiotic interest. It reports the debate which arose between the Epicureans and an opposing school, usually identified as the Stoics, concerning semiotic inference. The Epicureans proposed to construct semiotic inferences based on generalizations resting on similarity, ultimately configuring their method as a form of induction. Their opponents attacked the Epicurean proposal in a twofold way: on the one hand, they argued that the Epicureans' method intrinsically lacked cogency, invalidating their inferences from a logical point of view. On the other, they criticized the notion of similarity, arguing that it is generally a vague notion, and in some cases impossible to implement, as when one is faced with unique cases. The debate is very complex and is divided into replies and rejoinders. The ultimate impression one gets is that the Epicureans were able, for the first time in antiquity, to propose a real method to construct semiotic inferences, even though the latter were subject to fallibility, while their opponents did not propose a method, but a test, "elimination," able only to check the logical soundness of semiotic inferences. In doing so, they placed themselves in a tradition extending back to the theory of signs formulated – albeit in a significantly different way – by Aristotle. [ABSTRACT FROM AUTHOR]

School badges, though an integral part of education's "aesthetic order," of its signage and apparel, have not been the subjects of much of analysis. In addressing this oversight, the following paper examines the badges of New South Wales government schools and argues that like their counterparts elsewhere in the world, they draw on heraldic models and are constructs of colors, names, motifs, and mottoes that in various ways have local cogency and significance. For example, many badges draw on Australia's flora and fauna or refer to aspects of its colonial history and thereby induct pupils into the nation's identity. Some schools, under the pressure to be more business-oriented, have turned their back on the traditional badge in favor of logos and slogans that, arguably, are more commensurate with their times. [ABSTRACT FROM AUTHOR]

Autocommunication, communication with oneself, may become distinct from communication with an "other" both in form and function. Autocommunication has a special role in the development of thinking in small children, as differentiation of speech for oneself, known as "private speech," from communication for social purposes entails the child's organization of her or his own cognition and behavior with the aid of symbols. Recent studies have suggested that speech distinctly for the child him or herself is particularly observable during what is called "crib speech" and thus it appears to support already early language acquisition. The purpose and functions of crib speech in child development have been topics of interest until recently, but they are still debated. In autocommunication, instead of transfer of signs from one mind to another as when in communication with an "other," there is transfer of signs from one state of mind to another, as in the case of recalling something with the help of signs. Next to this mnemonic type autocommunication, Juri Lotman was interested in the type in which textual devices within a text guide the communicative interpretation in relation to the text itself, particularly characteristic to poetry. The paper provides a semiotic analysis of crib speech in terms of Lotman's concept of autocommunication explaining its particular appearance both in form and content, as well as what initiates and inspires it for the small child and why does it bring such joy. From the point of view of semiotics, crib speech presents as an exceptionally rich phenomenon. In addition to being small children's language practice, crib speech appears as language play, if not poetry, serving as a modelling system for enacting and representing the world as it appears for the small child. [ABSTRACT FROM AUTHOR]

Social distance, as a non-static cognitive attribute of acceptance among particular groups across different contexts, has been resemioticized during the coronavirus crisis and legalized worldwide to reduce global strain on healthcare systems and prevent deaths. Concerning this, brand designers have tried to persuade the brand community to benefit from products or services safely by staying away from others as much as possible instead of in-person contact. This research was conducted to discover the semiosis process of social-distancing resemioticization through creating values of brands during the post-coronavirus crisis. The corpus consists of 124 brands – all sampled purposely from 2019 to 2021 – which was investigated via a mixture of qualitative and quantitative methods using an integrated model in a functional perspective. All the results highlight the fact that, although brand designers have attempted to creatively resemioticize social-distancing during the coronavirus crisis as a means of increasing or enriching brand values, still some semiosis layers of brand discourse have been overlooked. Pertaining to this, the authors try to apply a new perspective of marketing semiotics to appraise consumer investments in light of a socio-cultural setting by conducting an inquiry about the semiosis of individual brand discourses to manage consumer perceptions regarding brand equity. [ABSTRACT FROM AUTHOR]

This paper investigates how play practices affect players' relationships with the urban environment through the bodily movement and performances that characterize them. Building on a definition of playful behavior derived by semiotics of culture, we investigate urban play from the perspective of motor praxology to outline how movement is central for the experience of the players. We then concentrate on the role of semiotic valorizations in different urban contexts, notably the famous typology of Metro users by Floch and different kinds of ludic mobility. Finally, we combine these two perspectives with the zemic model realized within existential semiotics in order to create a typology or urban players as well as urban playful enunciation modes. [ABSTRACT FROM AUTHOR]

Western language philosophy studies meaning from diverse aspects, with a core concern for how meaning is formulated and interpreted. The artificial-language and natural-language schools are two camps in this philosophical undertaking, the former insisting on scientific logic and positivism in meaning verification while the latter emphasizing subjective intention and context in meaning interpretation. Semiotics provides another semantic perspective that tips toward the theory of the natural-language school. This article compares the semantic thought of analytical language philosophers with that of a Chinese semiotician – Yiheng Zhao, who defines meaning as the interpretative potential between any two signs, and, being the product of signifying activities, meaning should be stipulated as dynamic process instead of a static essence. Thus, the interpretation of meaning is totally free of the shackles of logical positivism and radical interpretation required by the artificial-language school. On the other hand, differing from the natural-language school, meaning in Zhao's semiotic theory can be either expressive or communicative, which means meaning that has originated from an expresser does not necessarily need an interpreter like the utterer-audience binary in Grice's theory. Compared with Anglo-American analytical language philosophers, Zhao shows more affinities in semantic thought with the continental philosophers – Husserl, Heidegger, Gadamer, Habermas, and Ricoeur. [ABSTRACT FROM AUTHOR]

Many caricaturists get the idea for their caricature from current issues of society. The philosophy of the caricature lies in the opinion it presents, which discusses society's goals, culture, and crises, and it is represented in an ironic way to deliver its visual message. The fight for women's rights, inequality, and discrimination are examples of issues concerning Saudi women that have been represented by several caricaturists. Hence, the aim of this paper is to investigate female and male caricaturists' linguistic and semiotic representation of Saudi women's challenging issues. Following (Kress and Van Leeuwen. 2006. Reading images: The grammar of visual design, 2nd edn. London: Routledge), a social semiotic multimodal approach to the analysis is adopted in this study, which is drawn from Halliday's social semiotic theory. Twenty caricatures were carefully selected based on the content and the issues that are being discussed in the caricatures with a consideration of their relation to the aim of the study. The present study contributes to enriching Saudi women's rights in relation to Saudi Vision 2030. The research is significant in that, in examining women/male caricaturists' representations of the challenges and opportunities of Saudi women empowerment prior/after Saudi Vision 2030 in the workplace, social life, it contributes to understanding the supportive caricature discourse, basic social values for Saudi women, the pressures they undergo, and the success they have achieved so far in attaining their rights. The study findings show that both the semiotic and verbal elements of the caricatures were significant in delivering the messages for women's rights in the new Saudi. [ABSTRACT FROM AUTHOR]

Most contemporary approaches to meaning presume the limitation of semiotics (Didi-Huberman, Gumbrecht, Belting). The question of what kind of "semiotics" is required has not been asked. However, without some general science of meaning it is impossible to reform theory without committing past errors or ignoring progress. In the interest of reconnecting contemporary interests in "presence" to long-evolving needs, I review the ossification and decline of one theory of semiotics that serves as the tacit model rejected today. I return to problems of the nature of the sign – whether it is "digital" or "analog" and conceived as "communication" or merely "meaning." I then reconstitute a workable visual cognitive semiotics based on phenomenological premises. [ABSTRACT FROM AUTHOR]

Playing fields are "spaces where the communitas suspends its everyday life and structures" and "The internal logic of sporting games is connected to values from the social context" (Parlebas, Pierre. 2013. Motor praxeology: A new scientific paradigm. In Mariann Vaczi (ed.), Playing fields: Power, practice, and passion in sport, 127–144. Reno: University of Nevada Press). But what about the space in between? What kind of semiotics organisation can be detected in the membrane between player and liminal space where spectators are not allowed yet specific characters needed to carry out an event? We can therefore identify a liminality that can be connected either to the controlled or the wild playing field and depending on which of the two is the case can be analysed according to the degree of regulated system of signs which they produce. This implies different pathways and rituals: as matches are played, a variety of bodily activities may be taking place concurrently. Furthermore, it is inevitable that these activities attract the attention of the audience or alternately lead a player to interact with a non-player. In this article, I will first try to identify certain semiotics features, especially connected to Eco's Peircian concept of Encyclopedia, that characterize the status of liminal space around the playing field. Then I will focus on liminality in soccer, investigating what kinds of interaction exist outside the playing area. [ABSTRACT FROM AUTHOR]

During the mid-1970s the extraordinarily dangerous style of free solo climbing (climbing without protection) emerged in the collective practice of a small community of "Stonemaster" climbers actively developing new climbing routes and the new "free" style of roped climbing in what is now Joshua Tree National Park, California. While its emergence might be interpreted as an affectively-driven, macho embodied social semiotic or ethnomotricity, in actuality the evolution of free soloing in the case of Stonemaster-era climbing at Joshua Tree may be more accurately understood as the logical consequence of an intensive regime of practice in which climbers developed a near absolute bodily familiarity with certain climbing routes. Eventually, the reasonableness of climbing with little and even no protection on a subset of these routes became self-evident and conventional. Free soloing, in the semiotic perspective of the later Peirce, manifested as a Normal Logical Interpretant in the Joshua Tree landscape. It embodied the living definition of self-controlled conduct, and the Symbols it cultivated testified persuasively to the growth of a creative corporeal intelligence actualizing near absolute degrees of free will. [ABSTRACT FROM AUTHOR]

Neuroscience has established several brain pathways that process visual information. Distinct neural circuits analyze body appearance and movement providing information about the person's cognitive and emotional states. The activity of the pathways depends on the salience of visual stimuli for the organism in the given circumstances. Since ballet performances are not among the crucial events for the viewer's organism, not all viewers perceive and interpret bodily signs that express the mental state of the dancer. Treatment of the dancer as close other activates the neural circuits that elaborate emotions, this enables the viewer to feel the internal state of the dancer and enrich the interpretation of the scenic action. [ABSTRACT FROM AUTHOR]

The wide range of semiotic possibility, through networks of motor communications, reveal processes for decision-making with playful meaning. We describe a physical education experience according to a sequence based on five motor games, corresponding to five networks of motor communications, with the purpose of revealing the signs to interpret a fully comprehension of playful communication. A total of 180 high school students were part of this pedagogic experience. Events (conducts) were obtained through the systematic observation of three game conducts, to be compared through the five games and thus offer indicators of motor complexity regarding decoding (low, medium, and high coding). Through the game sequencing studied, three blocks with different networks of motor communications were shown: their exclusivity and stability, their instability, and ambivalence, in addition to signs based on relationships of opposition, reidentification, and relativization. We propose that these signs should be transferred to a significant pedagogy with curricular interest for the physical education class. [ABSTRACT FROM AUTHOR]

This study explores the semiotics of humor and political disaffection in the online feedback discourse evaluating party performance in a post-election era in Nigeria's democratic practice. It examines the incongruities in multimodal digital humor as semiotic resources of subversive play to criticize a political party for its perceived weak program-to-policy linkage. Data for the study comprise some purposively sampled political internet memes which were deployed to express political disaffection at the party All Progressives Congress (APC) in the first half (2016–2017) of its four-year (2015–2019) tenure. The study applies Algirdas J. Greimas' semiotic theory by drawing upon the notions of narrativity and modalities to read the selected political internet memes, which run profound social commentaries on the anxieties and frustrations of the ordinary citizens in a failing economy, thereby underpinning the thrust of the theory, which lies not only in the signification of texts but also in the signification of the living experience. The study reveals the power of signs evidenced in the deployment of objects, behaviors, practices, images, and symbols within the socio-economic sub/culture of the production of the internet memes to configure backlashes of democratic deficits relating largely to worsening poverty, hunger, struggle for survival, and political cynicism in an emerging democracy. [ABSTRACT FROM AUTHOR]

In this paper, we describe a semiotic programme that proposes an alternative conceptual framework to understand the moral positionalities that people have in socio-material space. The study amalgamates moral character and signs and signification through a discussion of moral choice and value acts in an existential semiotic framework, as laid out by Eero Tarasti. The programme was triggered by a lived experience in a non-place, yielding the concept of semiotic space awareness – i.e., the value acts that work as signs of moral character in people's socio-material space. It is the moral positioning of a subject in the socio-material and semiotic space in relation to other subjects. People's positionalities primarily take place in the socio-material space, and the dimensions we discuss focus on how value acts are produced and interpreted in space and place. Our aim is to take the approach used in, e.g., proxemics to a universal metalevel in terms of its key, undivided semiotic ingredients irrespective of cultural variation. We then extrapolate by discussing how these value acts trigger potential tensions and conflicts that can be approached using semiotics as a foundation for analysis. More specifically, the moral character that people portray in their value acts is theorized and applied as an explanatory tool to understand the semiosis and its repercussions in Dasein. We also introduce affordance as an additional dimension in the interplay and modalizations between moral character and moral choice to understand value acts and semiotic space awareness in subjects' Dasein and Umwelt. [ABSTRACT FROM AUTHOR]

The necessity of wearing masks in response to the spread of the Covid-19 took Europe and the USA by surprise. Legislation needed to be enacted to enforce the obligation on citizens not used to such practices. The authors investigate the semiotic function of masks, legislations enacted to enforce their usage in public places, and the mask-related discourse (MRD) with a view to seeing how societies reacted to this imposition. A broad semiotic perspective is provided to analyze different attitudes and types of MRD that have emerged in Poland, France, and the USA. [ABSTRACT FROM AUTHOR]

This article demonstrates the broad applicability of the concept of symbol in human communication, beyond but including verbal language. The starting point is Charles Sanders Peirce's understanding of symbolicity as signification grounded on habits. The goal is to be able to conceptualize mediality in general and media interrelations, particularly in relation to symbolicity. Informed by a multimodal view on media, the author provides a systematic overview of symbolicity within the context of communication among human minds structured around two crossing parameters: symbols being limited or widespread among people and symbols not being part of or being part of systems – languages. Based on this overview, I clarify the role of culture in language notions and conceptualize language in relation to mediality. I also suggest a way of more precisely describing similarities and differences between languages and media types, without either conflating or totally separating the two concepts. Finally, I investigate how the dependence of language and media type conceptions on culture affects the idea of intermediality. Together, these investigations and conceptualizations promote a more comprehensive understanding of symbolicity in general and a deeper knowledge of the role of symbolicity in human communication, including verbal language, and intermedial relations involving all kinds of different media types. [ABSTRACT FROM AUTHOR]

This paper extends the fields of visual and object semiosis, style, and rhetoric by introducing the concept of critical object images. It identifies five of their rhetorical functions in literature and demonstrates the semiotic and rhetorical specificity and force of literary object images. Inter-disciplinary concepts and theories used in the study are introduced before the concept is tested and developed through analyses of object images with critical roles in the Victorian scenes of Virginia Woolf's novels. The inductive analyses trace the semiosis and stylistic affordances (meanings) of the selected critical object images, with reference to three categories of kitsch inauthenticity, and their formal and cultural contexts, noting the rhetorical function(s) they serve. Multimodal stylistics and the semiotics of visual images and of objects are used in these analyses, and the unique contribution of critical object images as rhetorical elements in literature is uncovered and explained. The analysis of Woolf's representation of selected objects shows how the critical object images function rhetorically, through their stylistic connotations (here of kitsch inauthenticity), to present unambiguous meanings that are not openly stated in the texts' verbal discourse. [ABSTRACT FROM AUTHOR]

After giving some contextual information, we propose an analysis of music and meaning in the song "The Garden," as performed by the rock group Einstürzende Neubauten in the official video from the 1996 release of the album Ende Neu. We present a semiotic blending model of the narrative content of the song and of its imagery, partly determined by the structure and character of the music. Finally, we add a view of the apocalyptic perspective of some comparable creations. [ABSTRACT FROM AUTHOR]

This paper examines the color symbolic values in two different and unrelated languages, Arabic and English. It analyses the colors mentioned in the Qur'an semiotically and their translation based on Peirce's semiotic model of sign interpretation, while considering the socio-cultural differences that influence the understanding and rendering of color signs, informed by corpus-based analysis. Although the Qur'an contains the most basic colors like other languages, the semiotic values of some colors are different. The study shows that colors in the Qur'an, and Arabic in general, are tightly linked to the environment and culture of the early Muslims who received the Qur'an first-hand from the Prophet. These colors as situated in their culture could appear positively or negatively to users in other languages in a way that is not intended in the source text. Therefore, the translator's awareness of the socio-cultural signs could bridge the gap between the different systems of codification and recodification of signs. [ABSTRACT FROM AUTHOR]

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Semiotic studies in South Korea have a relatively short history; nevertheless, they enjoy a rapid development from a high starting point, so their research scale and insightful perspectives should not be underestimated. The introduction of "structuralist theory" in the late 1960s paved the way for Korean semiotics to enter the academic arena ideologically and theoretically. In the process of following the international trend of semiotic research, Korean semiotics has also formed its own characteristics. After over 40 years of development, it has become an important part of the world's semiotic studies. It has experienced three historical stages, namely, the budding period (1974–1983), the steady development period (1984–1993), and the comprehensive advancement period (1994–present). The current Korean semiotics presents obvious new trends as follows: conducting cross-regional integration research, highlighting the national characteristic culture, and focusing on the current application of research. First, Korean scholars switched their focus to East Asia, and emphasized the presentness and application of related research while focusing on the combination of semiotics with traditional cultural classics and cultural heritage. Second, in terms of the field of study, Korean semiotics has expanded across multiple fields such as linguistics, literature, aesthetics, philosophy, communication and traditional culture, music, dance, film, architecture, design, and so forth. Finally, in terms of studying the application of semiotics, it has already reached a considerable scale and depth. Although semiotic research in Korea still needs continuous efforts in enhancing theoretical depth and rigor, it has created a wide development space and displayed unlimited potential in terms of innovation of research perspectives and novelty of ideas. [ABSTRACT FROM AUTHOR]

This paper (1) discusses the communicability of musical listening, (2) proposes a semanalytical perspective to approach it in terms of communicational production, and (3) summarizes an analysis of the production of musical listenings in the case of Beethoven's Ninth Symphony. Instead of assuming that verbal talk on music banalizes listening (Barthes), or that musical arrangers are the privileged authorities when it comes to transmitting a personal listening (Szendy), our suggestion is that communication produces – in the post-structuralist sense of the word – musical listenings even when it seems to simply try and account for it. In a transmissive, "phenotextual" (Kristeva) comprehension, listening may be understood as a phenomenological, receptive act that pre-exists its communication. Instead, our communicational research on musical listening turns to the listening-accounts in order to grasp the "listenabilities" as they emerge (are permitted or interdicted) within specific listening-territories that "genotextually" produce their regulations and habits (modes of listening). This semiotic production is methodologically investigated, here, in terms of interpretant signs, especially as Normal Interpretants (Peirce), within a particular listening-territory (Brazilian newspapers' repercussion around the Ninth Symphony's 1918 debut in Rio). Three remarks are made on the genotextual operations that produce "insufficiency," "monumentality," and "distinção" as listening normalities. [ABSTRACT FROM AUTHOR]

In this article, I attempt to set out and discuss the main trajectories of Umberto Eco's thinking on the media and mass communication, based on a review of the author's writings on these subjects. What emerges from the study is Eco's attention to the public and to forms of reception; his attention to the relationship between media communication and reality, which involves investigating the concept of "truth" in an area such as that of mass communication; his cross-media view of information, seen from a pluralistic and polyphonic viewpoint; the ethical tension that is always present in Eco's work; his unfailing propensity for teaching. What emerges above all is the way in which the theoretical and practical tools used by Eco were developed in the context of reflections on the media and mass communication: an indication that alongside its "philosophical vocation," Eco's semiotics was always characterized also by an essential "empirical vocation." [ABSTRACT FROM AUTHOR]

The name Charles Sanders Peirce (1839–1914) is associated with the science of signs called semiotics, which studies the sign as the carrier of meaning that is placed in the center of his work. Peirce developed a system of concepts that describe how the sign as such is understood by the mind. For the conditions of its interpretations Peirce established various so-called interpretants for the explanation of signs associated with the utterer and interpreter and a shared process that enables the communication between communicators. Further to the renovation of the theory of rhetoric and communication, we show that medium and communication must be understood within the framework of his theory in association to the sign and the object. Throughout his manuscripts the triads of his concepts are realized in the text in rhetorical tricola as terms of his philosophy. In comparison to Aristotle's Rhetoric, which employed the sign as a means for reasoning, we will show how Peirce developed techniques of reasoning based on Aristotle's work and his model of mental understanding of the sign while foreshadowing a theory of communication that aims at describing the exchange of information in a model. [ABSTRACT FROM AUTHOR]

This paper affords a Lotmanian cultural semiotic analysis of the inner workings of ritual embodying the mechanism of cultural memory. In this intersectional study, we propose treating ritual as an integral semiotic system in which the community follows a prescribed collective process to create religious or social meanings and to regulate the mechanism of cultural memory through concrete symbols in the forms of behavior, speech, gestures, objects, spatial structures, and so on. Three semiotic properties of ritual in relation to cultural memory are identified, namely, continuity, concreteness, and integrity, which are jointly responsible for the efficacy of ritual in cultural memory making, or to be specific, in the preservation, retrieval, and even reproduction of cultural memory. With these properties, ritual helps construct and maintain socio-cultural order and group identity in the community, by repeating itself and thus creating a sense of continuity through the preservation and retrieval of cultural memory. The key components in ritual are its diverse and polysemous symbols, which are seldom confined to a specific context, although they are indeed subject to the dominant symbol and the dominant meaning in a ritual when necessary. With an extraordinary degree of autonomy and not bound to any fixed context, ritual symbols can enter a ritual situation as its components but retain the freedom of leaving the ritual context at any time, like an unchained "spectator," and permeating multiple contexts as self-contained units. It is precisely through these transferrable ritual symbols that the fragments of cultural memory are randomly dispersed in the semiosphere and carried to unexpected socio-cultural contexts, bridging the past, the present, and the future and creating new cultural memory. [ABSTRACT FROM AUTHOR]

Copyright of Semiotica is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this paper I propose to read and understand gestures as logical tools within a synthetic paradigm of knowledge. This interpretation of gesture is drawn from a new pragmatist reading of reasoning in general, and synthetic reasoning in particular. Complete gestures are actions with a beginning and an end that bear a meaning. It is our regular way to embody vague ideas into singular actions with general meaning. The tool is forged by a dense blending of icons, indices, and symbols and by a complexity of phenomenological characteristics as feelings, actual actions, general concepts and habits (firstness, secondness, and thirdness in Peirce's phenomenology). The paper illustrates this new way to look at gestures and different kinds of complete and incomplete gestures. [ABSTRACT FROM AUTHOR]

Keywords: abstraction; fine art; graphic design; Peirce; semantics; syntactics; visual gamut EN abstraction fine art graphic design Peirce semantics syntactics visual gamut 1 25 25 02/18/22 20220101 NES 220101 1 Introduction Charles S. Peirce's second trichotomy, which introduces the concepts of iconicity, indexicality, and symbolicity, is probably the only piece of his semiotic that is familiar to visual artists and designers. Neither is it that something is iconic in first order reference and indexic in second; on the contrary, a single gestalt visual entity operating within a single order of reference (second order in this case) contains nested components that touch base on all three modes of relation. Second order reference has to do with the manner in which the materiality of the sign vehicle (i.e., in our specific case,"the design of the logo") produces whatever polysemy it does, including, but not limited to, whether these additional polysemous factors aid or impede, or are neutral to, the establishment of first order reference. First order and third order share a kind of kinship: if first order reference deals with the "brute fact" of connection of master to host, third order has to do with each transformed or embodied or enacted occurrence as it is marked into existence. [Extracted from the article]

In addition, if the analyst stands back from previous work in semiotics, he can analyze a previous work about semiotics using semiotics. Keywords: context; formal logic; perspective; representation; tagmemic theory; variation EN context formal logic perspective representation tagmemic theory variation 145 162 18 02/18/22 20220101 NES 220101 A semiotic analysis of systems of formal logic can offer a contribution to semiotics and also a contribution to the understanding of formal logic. We have many-valued logics ([9]), intuitionistic logics ([14]), fuzzy logic ([4]), quantum logic ([31]), and modal logics ([6]). 2 Specific systems of formal logic Let us briefly survey some of the main systems of "formal logic" or "symbolic logic.". [Extracted from the article]