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Sociocultural and biological frameworks suggest a Sexual Advice Double Standard (SADS; wherein heterosexual men are encouraged to have causal sex more than heterosexual women are) motivated by intransigent factors (e.g., patriarchy or evolved dispositions). Alternatively, people generally perceive casual sex as riskier for women, who may be discouraged from sex to protect them from stigma and danger (Rudman et al. 2013). If so, manipulating perceived risk to reduce or reverse the costs of casual sex for men and for women should eliminate or reverse the SADS, respectively. Results investigating American adults ( N = 180) supported risk assessment's explanatory power. When costs to both partners were mild, the SADS was eliminated, but when costs to men were higher, women were urged to have casual sex more than men were. The SADS emerged only when costs to women were higher. The findings have implications for gender equality and sexuality theories, but also practitioners (e.g., therapists, sex educators, and physicians). The SADS is far from intractable, but believing in rigid sexual double standards creates psychological conflict in women caught between motives to be seen as moral and sexually desirable, which negatively impacts their sexual health (e.g., Katz and Farrow 2000). [ABSTRACT FROM AUTHOR]

Gender inequality is embedded in men's greater labor force participation and women's greater assumption of domestic roles. These inequalities are at the same time rooted in people's projections about their future lives, which influence future behaviors and values. The current research analyzes factors that influence these projections about the gender division of labor. A sample of 230 male and female Spanish university students reported their expectations about gender equality in their own future life. Data are also presented from 113 female university students from the United States, who completed the same measures. In an experimental design, these participants were also assigned to envision a possible future self as a married parent who was employed full-time, part-time, or not at all and whose educational attainment was a bachelor's degree or an advanced degree. When reporting expectations for their own future lives, more female than male Spanish participants expected part-time work, marriage, and parenthood. In most aspects, the experimental conditions, with their assignments to particular future situations, yielded the same expectations for the male and female participants. Notably, as hypothesized, participants of both sexes estimated that greater employment would enhance their attainment of career and respect goals but compromise family goals. We discuss the effects of employment expectations on the division of labor and gender equality, and additionally provide a cross-cultural interpretation of the differences observed between Spain and the United States. [ABSTRACT FROM AUTHOR]