1. Blogs Are Re-Shaping Newspapers.
- Author
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Christopher, L. Carol
- Subjects
- *
NEWSPAPER publishing , *BLOGS , *PERIODICAL publishing , *PUBLISHING , *PRESS , *ADVERTISING , *PAPER , *MARKETING ,REVENUE - Abstract
The article reports that blogs are re-shaping newspaper publishing. Journalist-written blogs give readers more information and wider perspectives. Through blogging or commenting on the blogs, readers are able to interact with the newspaper's online site. In the process, more readers visit the site, thus bringing income to the paper through advertising sponsors. Analysts forecast that newspaper revenues from blogging shall hit $55 billion by 2010. The partnership between newspapers and blogs helps build a community by initiating conversations.
- Published
- 2006