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The power of social media fulfils the dynamics of communication to the public. Libraries are also taking advantage of social platforms now more than ever before. Social media promotion in libraries is a trend that ensures users get access to library content, anytime, anywhere. It is an effective platform to build good relationships between libraries and its users. As the process of creating content can be daunting and time-consuming, the Dar al-Hikmah Library, International Islamic University Malaysia (IIUM), Kuantan has appointed staff to manage their social media platform. This article discusses the processes involved; the learning and training activities; the challenges; struggles; planning; and lessons learned from the activities to promote and market the library. Platforms such as Facebook, Instagram, and TikTok are currently optimised by the staff to promote the library. Managing the social media platform is not an easy feat, however with determination, persistence, and teamwork, the staff are able to share ideas and enhance their creativity. Engaging the library staff in social media management helps to build their confidence and keeps their skills sharp and relevant in connecting with users. It also helps the library build a strong online presence, increase engagement with the community, and provide more personalised and effective services for its users. [ABSTRACT FROM AUTHOR]

Reference service is one of the library's primary services besides acquisitions, classification, cataloguing and physical planning. This service provides personalized assistance to library users in accessing and using suitable information resources to meet their needs. This research progress paper attempts to identify the status of digital reference services (DRS) in four public university libraries in Malaysia. In this study, the researcher attempts to identify usage of both traditional and digital reference services, user awareness of DRS, user satisfaction, and need for DRS. Two different sets of questionnaires were distributed: (1) a librarians' questionnaire to librarians in the four university libraries, namely, Tun Abdul Razak Library, UiTM; University of Malaya (UM) Library; Tun Seri Lanang Library, UKM; and Sultan Abdul Samad Library, UPM; (2) a users' questionnaire to students of the Faculty of Information Management, UiTM, and the Faculty of Computer Science and Information Technology, UiTM, UM and UPM. The findings show that DRS are effective forms of service delivery but their full potential has not yet been exploited. E-mail reference, Web forms and Ask-A Librarian are the main channels used in providing digital reference, although plans are under way to implement more sophisticated Internet technologies and collaborative digital reference. [ABSTRACT FROM AUTHOR]