The article throws light on William H. Sewell, professor of sociology at the University of Wisconsin, the Recipient of the 1988 Cooley-Mead Award. The Cooley-Mead Award is given annually by the Section on Social Psychology of the American Sociological Association; it is made on the basis of lifetime contributions to social psychology, recognizing distinguished long-term contributions to the intellectual and scientific advancement of social psychology. Sewell has made his primary research and scholarly contributions in the study of socialization, social structure and personality, and the role of social psychological factors in social stratification and inequality, as well as in the application of empirical quantitative methods of research. One of Sewell's earliest and most significant contributions to the understanding of socialization processes occurred with the publication of his 1952 paper, "Infant Training and the Personality of the Child," published in the American Journal of Sociology and later reprinted in six or more books of readings or sourcebooks on the sociology of the family.