This article discusses the role of emotion and affect in the context of social media. Drawing on the works by Brian Massumi, Nigel Thrift, Zizi Papacharissi, Richard Grusin, Margaret Wetherell, the paper reflects on the need to engage more deeply with feelings and emotions as driving forces of digital affect culture and on how this digital affect culture can manifest itself within different kind of affectively charged collectivities, created via spontaneous interaction on various social media platforms. [ABSTRACT FROM AUTHOR]
Published
2019
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