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Abstract The paper argues that animals are central to rural social life and a rural sociology needs to develop theorisations of the rural which incorporate this fact. It looks to environmental sociology, the sociology of the relations between ‘nature’ and ‘society’, for help in this respect, but argues that the debates (particularly the ‘realist’ versus ‘social constructionist’ debate) which have characterised recent sociology of the environment have focussed attention on the problems of conceptualising ‘nature’ at the expense of attempts to reconceptualise ‘society’. It ends by arguing that sociology needs a ‘New Societal Paradigm’ which would include at least ‘domestic’ animals within society, and recognise the social relations of inequality and hierarchy through which their life opportunities are structured. [ABSTRACT FROM AUTHOR]