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This paper analyzes gendered social identity in Japan and the United States, countries with comparable postindustrial economic systems but distinct cultural traditions. Using national surveys (1995), we find gender differences in value orientations to be neither systematic nor consistent. They often disappeared after controlling for demographic and human-capital variables, though not so often for Japan. Other variables proved more important predictors of values than gender, although in different ways in Japan and the United States. We conclude by reassessing the use of the term gender in social research and the cultural meaning of gender relations by addressing the feminist concerns with issues of gender location. [ABSTRACT FROM AUTHOR]