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This paper discusses the importance of identifying the environmental context in which organizations function. The relationship between an organization and those other groups and individuals constituting its environment is specified in terms of linkages. Two key dimensions of linkage are identified: strength and breadth. The former refers to how intimately the organization is connected with any other group while the latter refers to how extensive is the support. These linkages' dimensions are viewed from a "resource mobilization" perspective, i.e., as the means by which resources are brought into an organization. A study of linkages sustained by the NAACP during 1961-69 illustrates how the dimensions of linkage strength and breadth can be operationalized and applied. New avenues of research then are suggested. [ABSTRACT FROM AUTHOR]