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How do cultural and creative workers respond to racism and the politics of representation and respectability in the digital age? In what ways do they engage in forms of community-building and solidarity-making, while managing pressures to build digital presence and personal brands? This article seeks to address these questions via 30 in-depth interviews with Black, Brown and Asian (BBA) workers in the UK cultural and creative industries (CCIs). Focusing on the ambivalence of digital self-branding practices, our work builds on scholarship on inequalities in the CCIs, and on platformization and race. We organize our findings regarding the experiences and values of these workers into three main themes: the positive potential these workers find in the capacity of digital media technologies for forging community and solidarity; the benefits and limitations of using digital media technologies to communicate counternarratives, including exposure of discrimination in CCIs, and adapting and 'gaming' features such as recommendation algorithms; and how they experience and navigate felt pressures to self-brand in contemporary digital contexts. We find a marked ambivalence in the reported experiences of these workers, which generatively complicates existing accounts of digital technology, algorithmic struggles and the UK's CCIs. [ABSTRACT FROM AUTHOR]

Drawing on original qualitative data this article analyses fluid and shifting notions of symbolic capital within the Pakistani diaspora in Newcastle upon Tyne, North East England. Focusing on the South Asian concept of izzat (honour/prestige) it is argued that the field of local symbolic prestige is adapting to the macro context laid down by consumer culture as its mechanisms permeate the structural, cultural and everyday lives of this transnational community. This is partially and differentially influencing forms of cultural and symbolic capital accumulation in the community, as evidenced by subtle and varied changes in the appropriation and exchange of izzat. Izzat is a phenomenon which has been centrally embedded within Pakistani cultures and societies for centuries. Our key argument is that the context and nature of izzat among the Pakistani transnational community studied are being significantly shaped and altered by the role of consumer culture in the late twentieth and early twenty-first century, but that this simultaneously maps onto existing hierarchies and social differentiation within this transnational community, as well as contemporary discourse on and divisions over Muslim identity and piety. [ABSTRACT FROM AUTHOR]