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• Presenting of the solar PV potential in Turkey and its future prospects. • Performing the PESTLE analysis to study the solar energy potential in Turkey. • A comparative analysis of the solar energy potential using the PVsyst program. Renewable energy sources have a tremendous amount of potential in Turkey. In the previous year, 43.2% of the country's electricity was generated from renewable energy sources. Solar photovoltaic (PV) energy accounted for 4.7% of the electricity generation and the installed capacity was 9.425 GW with 9353 solar power plants of various types. This paper provides an overview of the current state of solar PV potential in Turkey, evaluates its capacity to meet the country's energy demand, and discusses its future prospects. The PESTLE analysis is performed based on political (P), economic (E), social (S), technological (T), legal (L), and environmental (E) factors to study the sustainable development of solar energy potential in Turkey. Furthermore, a comparative analysis of the solar energy potential between the Konya and Diyarbakır regions which are recognized as promising areas for harnessing the country's abundant solar resources has been conducted using the PVsyst software. The electricity consumption in Turkey will be 380.2 TWh in 2025, 455.3 TWh in 2030, and 510.5 TWh in 2035, according to the Turkey National Energy Plan. Hence, it is essential to maximize the use of solar energy capacity in the production of electricity to meet the increased energy demand. The main objective of this study is to help strategic and systematic evaluation of the solar energy resource potential affecting large and small-scale solar power projects in Turkey. [ABSTRACT FROM AUTHOR]