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The article presents the results of application of the comparative sociological study of rural and urban schools. The characteristic of a social portrait of the rural teacher. The basic social problems, an assessment of social well-being of rural and urban teachers. Purpose. The authors aimed to identify specific problems of the rural school for making sound management decisions in the field of social educational policy. Methodology. A comparative type of applied sociological research is realized by applying such methodological approaches as structural and functional analysis and its variety – typological analysis [2; 3; 5]. Results. In summary, the social portrait of a rural educator is characterized by the following social characteristics. He lives mostly in his own house. One member of his family has, mainly, 12-18 or more square meters of living space. Entrepreneurship and tutoring are poorly distributed in rural areas. In comparison with urban teachers, rural teachers are more oriented to vocational training, rather than to the formation of spiritual and intellectual culture of students. This is the practicality of the rural educator. Employment in the subsidiary farm is also the reason for the greater practicality of the rural teacher and his relatively low spiritual activity. In rural educational institutions the level of collectivism is higher, but the desire for individual achievements is lower. Practical implications. The management of social processes at the level of a rural school can be implemented in the form of social planning, drawing up of social programs, social projects aimed at solving social problems of a rural teacher and optimizing the development of a rural school.

The article deals with the problem of youth employment and his place in the system of social values. The article describes the situation developing at the present time the Russian labor market, identified the causes of unemployment among young people, presented the results of various polls, illuminated experience the best in the socio-economic situation of the countries of Western Europe and the United States on this issue. In addition, developed and justified mechanisms for solving the problem of employment, suggests ways to improve the competitiveness of the individual in the labor market demand for it. The study found that good employment – the main purpose of life of the general population. For the mechanism of the strategic management of the employment of human productive capacity is essential willingness to work professional graduate school, which has a complex structure, including cognitive, motivational, volitional, and other elements, each of which is able to destroy the whole system. Employed – the foundation of all social and moral values of young people, the condition is stable order, civic responsibility and political activity, patriotism, national unity, national security. This social phenomenon in terms of increase of the number of threats to national security is becoming a priority in government policy. Employed young people and their moral values are in direct relation.