Author: "Yan, Meimei" / Journal: sport marketing quarterly - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Yan, Meimei" Journal sport marketing quarterly

2 results on '"Yan, Meimei"'

1. Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention

Author: Asada, Akira, Yan, Meimei, Ko, Yong Jae, and Lee, Joon Sung
Published: 2024

2. Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention

Author: Asada, Akira, primary, Yan, Meimei, additional, Ko, Yong Jae, additional, and Lee, Joon Sung, additional
Published: 2023
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