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Cloud computing is a blend of conveyed, parallel, multi- tenant computing model established on various advancements, for example, virtualization, network, benefit and autonomic computing. Cloud computing innovation enables clients to get solid computing and memory assets and in the meantime, user isn't keen on area and settings of these assets. A cloud computing is emerged as a very important answer providing enterprises a price effective model to ease their computing wants. Due to this emergence technologies, cloud computing has placed several challenges in several aspects. LB in CC gives a productive determination to an assortment of issues residing in CC condition set-up and utilize LB must consider two principle undertakings, one resource provisioning or asset task and other is errand getting ready for coursed condition. This paper provides details of the proposed work on AMO based approach in this chapter for load balancing in cloud computing.

Influence of focal length of convex lens on the intensity of spot size of Helium-Neon laser is demonstrated experimentally. Intensity of spot size reduces with the enhancement in the focal length of convex lens. For convex lens of focal length 21 cm, intensity of spot size approaches to its peak value.

Media Anthropology is an emerging and evolving discipline which engages with the social and cultural aspects of Media and its inter-face with people. As an inter-disciplinary field of study Media Anthropology is enriched by the contributions, innovations and practices of all cultural and human studies. This article, attempts to locate Media Anthropology as a legitimate effort in academic enterprise to understand Media and Media Studies from an anthropological perspective. The article attempts for an in-depth analysis of the interactions taking place between various academic and applied aspects of anthropology and multitude of media and underscores references from India. The study deals with the new directions to reconceptualize mass media relations to culture and society and their particular role in providing common arenas for constructing social relations. The article looks at Media Anthropology as an emerging discipline which offers a holistic approach to redress the problem of the integration of anthropological knowledge into the cultural lives of the people. The media anthropological studies discussed in this article would help to understand the intricate connection of media production and consumption with the wider processes of commoditization and transnational culture within which media professionals are situating themselves and their work in relation to more global media trends.