29 results on '"Funk, Daniel"'
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2. The strategic sport-marketing planning process
3. Sport sponsorship
4. Sport market research and strategy
5. Sport promotion
6. Sport and pricing strategies
7. Introduction to sport marketing
8. Implementation, ethics and future trends in sport marketing
9. The sport place
10. Sport services
11. Sport brands and products
12. Understanding sport consumers
13. An overview of sport marketing
14. The sport promotion mix
15. How to attract and implement sponsorship
16. Market research: Segmentation, target markets and positioning
17. Promotional licensing
18. Pricing strategies
19. Understanding the sport consumer
20. Sport and television
21. Measuring the effectiveness of sponsorship
22. Advertising
23. Public relations
24. The sport product
25. The strategic sport-marketing planning process
26. The place of the sport facility
27. Sport and new media
28. Coordinating and controlling marketing strategy
29. Customer satisfaction and service quality
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