Search

Good health and reduced inequality are factors of sustainable development. Healthcare systems are considered on68e of the most important activities of the creative economy that arise from research and development activities. Therefore, facilitating access to healthcare is one of the most important challenges guiding the development of the healthcare systems. Access is a complex concept and requires at least four aspects of evaluation. These include whether services are available, whether there is an adequate supply of services, whether people could obtain healthcare, and finally, evaluating whether a population may have access to services. Most countries are working hard to explore the means of providing better healthcare services to their population, especially in the pandemic age of crisis. The Kingdom of Saudi Arabia (KSA) is one such country that is continuously trying to enhance healthcare access to its citizens by adopting different means and policy interventions. The primary objective of this study is to assess whether gender differences exist with unmet healthcare needs among the citizens of the KSA. In this study, we examined the factors affecting the healthcare system in the Kingdom through access to and use of primary healthcare centres in urban and rural areas and whether there is a gender gap in access to healthcare services. In addition, we have tried to explore the current challenges faced by the healthcare system and key points about immediate measures to overcome the crisis in this sector. A well-structured questionnaire was designed covering different dimensions of the study objectives. The population of the study includes both male and female citizens of Makkah city of the KSA. In a survey of 529 respondents, it was found that people's access to the healthcare service system in the area is good. Test statistics confirm the significant difference in healthcare access across the gender categories of respondents. The availability of services, as well as the barriers to access, must be evaluated in the context of varied groups in society's differing perspectives, health requirements, and material and cultural surroundings. Some theoretical and managerial implications, limitations, and scope of future research are also presented in the study. [ABSTRACT FROM AUTHOR]

University electronic learning (e-learning) has witnessed phenomenal growth, especially in 2020, due to the COVID-19 pandemic. This type of education is significant because it ensures that all students receive the required learning. The statistical evaluations are limited in providing good predictions of the university's e-learning quality. That is forcing many universities to go to online and blended learning environments. This paper presents an approach of statistical analysis to identify the most common factors that affect the students' performance and then use artificial neural networks (ANNs) to predict students' performance within the blended learning environment of Saudi Electronic University (SEU). Accordingly, this dissertation generated a dataset from SEU's Blackboard learning management system. The student's performance can be tested using a set of factors: the studying (face-to-face or virtual), percentage of attending live lectures, midterm exam scores, and percentage of solved assessments. The results showed that the four factors are responsible for academic performance. After that, we proposed a new ANN model to predict the students' performance depending on the four factors. Firefly Algorithm (FFA) was used for training the ANNs. The proposed model's performance will be evaluated through different statistical tests, such as error functions, statistical hypothesis tests, and ANOVA tests. [ABSTRACT FROM AUTHOR]

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work. [ABSTRACT FROM AUTHOR]

This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the relationship between eWOM, relationship marketing practices and the brand resonance of lifestyle products in an Indian context. The results from the multiple regression analysis indicate that the proposed hypotheses are valid, that relationship marketing significantly affects brand resonance, and that eWOM significantly mediates the relationship between the relationship marketing and brand resonance of branded apparel. The findings suggest that personalized attention and tangible rewards are effective relationship marketing strategies, and that these relationship-marketing practices—in association with eWOM—build up the strong brand resonance of branded apparel. The present study recommends that marketers should place emphasis on effective online and offline relationship marketing strategies, and should design appropriate eWOM strategies to enhance brand loyalty, brand attachment, brand community and brand engagement. Some of the managerial implications and the future scope of study based on the empirical findings are also highlighted in the present research work. [ABSTRACT FROM AUTHOR]

The exponential growth of advertising in enhancing consumer impulsivity has drawn the interest of many researchers to explore the various dimensions of advertising and its effective modeling. The branded apparel product market has grown significantly, a large number of competitors have entered into the market with variant quality, and there are a number of attractive advertising practices. The main aim of this study was to analyze the advertising practices and their relationship with consumer product involvement and the impulsive buying behavior of consumers in branded apparel in India. In a survey of 445 Indian customers, the study indicated that advertising practices significantly affect consumer involvement in branded apparel products and enhance their impulsivity toward products. The study also indicated that the level of consumer involvement in the branded apparel product significantly mediates the relationship between advertising practices and consumer impulsive buying behavior. Effective advertising practices will help companies to enhance consumer involvement that will enable branded apparel companies in enhancing consumer impulsiveness toward products. Some of the managerial implications, limitations, and scope of future research are also presented in the study. [ABSTRACT FROM AUTHOR]