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This study provides insight into the reality of university-industry technology transfer through the assessment of some of the most influential factors for success or failure in research contracts. This widespread mechanism of technology transfer is examined in the light of exhaustive information and experience gathered from 30 interviews with qualified university researchers. The interviewees, who have been directly involved in collaborative projects with industry partners, have deeply described both sound and unsatisfactory cooperation cases, in order to explore which relevant circumstances have led to success or failure. The analysis drives to conclude that there are some features (beyond technological ones) related to the corporate partner's strategic and functional characteristics, which come to be decisive for success. For example, company's real interest and involvement during the technology transfer process, its capacity to assimilate new knowledge and a confident attitude towards the university research group are identified to be key elements for attaining an effective technology transfer. In this contribution, the importance of these aspects is contextualised and summarised in a model for successful technology transfer. [ABSTRACT FROM AUTHOR]