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The article reports that mobile marketers are rethinking prospects for advertising. Marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual meeting in Los Angeles, California. According to Renee Borkowski, senior VP of database marketing at Arc Worldwide, marketers are balking at shifting money into mobile advertising because they do not understand its potential at a fundamental level.

The article reports that San Francisco Giants slugger Barry Bonds' 756th home run in August 2007, which broke Henry Aaron's 33-year-old record, gave a handful of marketers with signs in the outfield a shot at a perpetual marketing opportunity. Bonds' homer into the right centerfield seats at AT&T Park landed near signs in the outfield for Charles Schwab, Bank of America and Diamond Walnuts. Steve Rosner, founder of 16W Marketing, said the record will not persuade sponsors to sign up Bonds, who has been tainted by a steroids scandal.

The article reports on the class action lawsuit against the television game shows "The Apprentice," "Deal or No Deal" and "One vs. 100" for alleged illegal gambling. The suits, which are pending in federal court in Los Angeles, California point to the lack of legal clarity when it comes to marketing technologies. The lawsuits attack the games on the grounds that they charge viewers a 99¢ premium text-messaging fee to participate, a violation of what is known as the Standard Lottery Rule.