1. Norms, numbers and hierarchy: comment on E. Schlicht
- Author
-
Krug, Barbara
- Subjects
Social economics -- Analysis ,Social norms -- Economic aspects ,Economics -- Analysis ,Economics ,Philosophy and religion ,Sociology and social work - Abstract
This comment is part of a symposium on Ekkehart Schlicht, On Custom in the Economy (1998) Oxford: Clarendon Press. The crucial sentences in Schlicht's introduction to On Custom in the Economy are that the book intends to 'ideate custom as a comprehensive, if somewhat abstract phenomenon that materialises indifferent ways and may take different forms' and further '[I]ts variegated appearances will be traced to properties of the human mind, and to the ways in which individuals interact' (p. 12). For this reason the book concentrates on the cognitive side: how people perceive and signal customs. It concentrates on custom's properties, its specific features and attributes. I am not expert enough to assess this kind of analysis. However, I certainly welcome the book as a contribution to the field. Only too often economists blindly stick to their own toolkit while dismissing what approaches outside mainstream economics have to offer. One striking feature of this book is that economic theory, let alone its major proponents, is not even mentioned. This leaves the intriguing question of why. One interpretation is that Schlicht obviously wanted to write a complementary book. After having read the first part, I felt that I had learned everything that there could possibly be to be said about 'custom.' And yet I noticed that custom evaded my comprehension. It became a black box whose properties were exposed, but by this exposure the connection to individual behavior, let alone interaction, got lost. For example, the connection between perception, attitudes and behavior is not made explicit, with the result being that custom ultimately appears to be both over-defined and under-conceptualized at the same time. It is tempting to try to re-link custom to behavior, as Schlicht describes. I will focus on three points: the number game, the problem of consent and hierarchies in custom.
- Published
- 2002