1. The technology behind Colgate Simply White Toothpaste
- Author
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Diego, Hoic, Nagaraj, Dixit, Michael, Prencipe, Ravi, Subramanyam, Ryan, Cameron, Rouba, Abdel Malak, Leilani, Lagman, Tao, Xu, and Rose, Richter
- Subjects
Chemistry, Pharmaceutical ,Silicic Acid ,Biological Availability ,Hydrogen Peroxide ,Oxidants ,Gluconates ,Cariostatic Agents ,Fluorides ,Tooth Bleaching ,Humans ,Technology, Pharmaceutical ,Tooth Discoloration ,Dental Calculus ,Toothpastes - Abstract
Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.
- Published
- 2004