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Since the implementation of China’s reform and opening-up policy, the rapid development of economy and the international exchanges require a growing need for the publicity materials and translation, C-E translation in particular, in which, faithful reproduction of China’s culture and image should be regarded as the priority. Many translators have been aware of the great importance of the cultural communication in translation of publicity materials, and various theories had been applied to study this issue both at home and abroad. In terms of preserving the source-language culture, Venuti advocates the dissimilarities between two languages. And that is why he puts forward foreignization. However, due to the dominating position of domesticating translation theory in China, Lawrence Venuti’s theory of foreignization failed to receive enough attention in the field from translators and translation researchers in China. This paper, by using the theory of Venuti’s foreignization to analyze the C-E translation of the publicity materials, especially a case study of An Overview of the World Exposition Shanghai China 2010, aims to demonstrate the application of Venuti’s foreignization to analyzing the translation of the publicity materials, and therefore provides a brand-new approach for English learners to analyze the C-E publicity materials.

The language education policy is closely related to economic development, cultural communication and language strategy. This is a contrast on language policy in education between China and Australia in terms of subjective language, ethnic minority language and foreign language education. Some suggestions on language policy implement including language protection, comprehensive foreign language teaching system and internet advantages are given, in order to be beneficial for future study.

Nowadays, English news plays an increasingly important role in cultural communication between Chinese and the western as a media. Headline tends to be the most eye-catching news text as the punch line, and intertextuality is usually one of its characteristics. Based on the descriptions of the main manifestations of intertextuality in English news headlines and the analyses of the relationship between the intertextuality and the functions of news headlines from the pragmatic perspective, the author thinks intertextuality can better realize the communicative function of news discourse by enhancing the sustainability of the headline. Meanwhile, the study of intertextuality provides some revelations to the production of the foreign English news headlines.

As a particular kind of audio-visual programs, Chinese Documentaries for international publicity, which aims at spreading China’s voice and facilitating the understanding of China, have played a significant role in cultural communication. Compared with other translation activities, its translation has some unique features. This paper takes China’s culinary culture documentary A Bite of China I as case, through descriptive method, it comes to the following conclusions: in order to achieve better communication through publicity documentaries, the translator should bear in mind the transferring means, purpose, and target audiences. Firstly, such translation can be included in the field of Audio-visual Translation, so the synchronization between image and sound is the first concern; secondly, In order to show the real China and transmit Chinese culture to the fullest extent possible, the translators had better be source-language centered and translate those cultural specific words literally. Thirdly, to form a coherent and cohesive text, the appropriate transformation of thematic progression is an effective way to achieve the naturalness and acceptability of the target language text.

This paper aims to analyze the English translation of Chinese classics from the perspective of cultural communication. Through the analysis, it is hoped that the communication of Chinese traditional culture can be promoted.

Classical Chinese poetry is the concentrated reflection of traditional Chinese culture and its translation is an event of cross-cultural communication of increasing importance in the present age of globalization. This essay aims to analyze the necessity and feasibility of foreignization in the translation of classical Chinese poetry (CCP). Foreignization in CCP translation can convey the profound cultural connotations that are contained in cultural elements and retains the original poetic flavor. The author concludes that only through foreignization can we meet the needs of those curious readers in the west and achieve cultural communication with the West in the real sense.

Nowadays, there is an increasing number of scholars who conduct their translation studies from a cultural perspective, or at least, they are paying more attention to the factors relevant to culture in their theoretical researches and translation practices. Such a trend in the field of translation studies might be called as ‘cultural turn’, which dates back to the 1990s when Bassnett and Lefevere officially suggested that translation studies should take the ‘cultural turn’ (Bassnett & Lefevere, 2001, p.xi). In this paper, the author introduces Bassnett’s and Lefevere’s innovative thinking in translation studies, that is, the study of translation is essentially the study of cultural interaction. According to them, translation may be viewed as rewriting or manipulation. Based on their enlightening ideas and the previous studies, the author of this paper then generalizes a theoretical framework which can be used to conduct translation studies, especially from a cultural perspective. The framework includes the theoretical foundation of cultural manipulation and cultural interaction, and some practical manipulative methods to guide translation practices to facilitate cultural communication. The author hopes that this study will contribute at least to some extent to the cultural communication and interaction partly through translation studies and practices.

International cultural communication and trade exchange between China and foreign countries have greatly increased with China theses years. Requirement of the employees who are able to carry out the international communication of science and technology in English increases as well. However, college English teaching and learning can not meet the need completely because of the obstacles in traditional teaching. Most educatiors and English learners agree that it is extremely necessary to reform the present college English teaching and learning. This paper attempts to probe the reform from the points of college English teaching purpose, teaching mode and students’ learning mode.

In recent years, there is a heated study of the translation of tourism materials from Chinese into English from a cultural perspective. A growing number of translation scholars begin to study the cultural communication and cultural interaction in the process of translating culture-loaded tourism publicities from Chinese into English. Learning under such a background and enlightened by the innovative thinking of the school of Translation Studies, the author makes a tentative study of the Chinese-English translation of culture-loaded tourism publicities by employing Lefevere’s and Bassnett’s cultural manipulation theory. Lefevere and Bassnett, the two most representative figures of the school of Translation Studies, view the study of translation as the study of cultural interaction, and the nature or the purpose of translation is to enable the source language culture and the target language culture to communicate and interact with each other. Cultural manipulation theory provides a different and new perspective for translation studies especially concerning translations which involve cultural communication and cultural interaction. This paper analyzes the cultural manipulative phenomena in the translation of cultural-loaded tourism publicities from Chinese into English intending to discuss whether or not the manipulations facilitate the communication and interaction between Chinese culture and foreign cultures. Through sample analyses, the author also summarizes some workable manipulative methods based on the cultural manipulation theory and on the previous studies in this field.