1. Approximation Algorithms for the MAXSPACE Advertisement Problem.
- Author
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Pedrosa, Lehilton L. C., da Silva, Mauro R. C., and Schouery, Rafael C. S.
- Subjects
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APPROXIMATION algorithms , *ADVERTISING - Abstract
In MAXSPACE, given a set of ads A , one wants to schedule a subset A ′ ⊆ A into K slots B 1 , ⋯ , B K of size L. Each ad A i ∈ A has a size s i and a frequency w i . A schedule is feasible if the total size of ads in any slot is at most L, and each ad A i ∈ A ′ appears in exactly w i slots and at most once per slot. The goal is to find a feasible schedule that maximizes the sum of the space occupied by all slots. We consider a generalization called MAXSPACE-R for which an ad A i also has a release date r i and may only appear in a slot B j if j ≥ r i . For this variant, we give a 1/9-approximation algorithm. Furthermore, we consider MAXSPACE-RDV for which an ad A i also has a deadline d i (and may only appear in a slot B j with r i ≤ j ≤ d i ), and a value v i that is the gain of each assigned copy of A i (which can be unrelated to s i ). We present a polynomial-time approximation scheme for this problem when K is bounded by a constant. This is the best factor one can expect since MAXSPACE is strongly NP-hard, even if K = 2 . [ABSTRACT FROM AUTHOR]
- Published
- 2024
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