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The practice of social theory is too often given to celebrity hunting, the polemical vulgarizing of one's putative enemies, or the precocious production of totalizing and redemptive theories purporting to rescue social theory from its perennial crises of meaning, naming and explanation. The constructive task of social theory, however, can be both more modest and productive when attention is given to its substantive concern to provide codes, narratives and explanations of modernity, in all its pluralist and democratic dimensions. This is in effect the self-description of Jeffrey Alexander's own work. This paper provides an empathetic account of Alexander's approach to the practice of social theory via a synopsis of his collected essays in Fin de Siècle Social Theory (1995). In particular, it claims that Alexander's critique of the reductionist propensities of Pierre Bourdieu's macro-sociological theory is exemplary in its constructive cast as a systematic analysis of the universalizing contents of the conceptual and methodological claims themselves. Herein lies the use of reason itself. [ABSTRACT FROM AUTHOR]