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The article explores the avenues that are open to educational institutions to solicit donations. It also compares the methods that American universities adopt for fund-raising campaigns.

Several U.S. universities are facing threat of closure or being forced to merge with competitors as a result of falling student enrollments and other factors, such as more flexible options from for-profit institutions. Some universities are adapting to changing market trends are competing to offer students the educational value they demand.

A study carried out in the U.S. has revealed that the number of students from underprivileged families enrolling for university courses is declining. This is despite the fact that many top-tier universities are offering endowments and financial assistance to promising students from poorer families.

The issue of ever increasing higher education fees in the U.S. has brought with it a lot of anger towards the government for failure in managing to curb this. Critics are unconvinced about the claim of universities that they are working very hard to curb costs.

One of the major problems that U.K. universities suffer from is the lack of institutional research. The need is to emulate U.S. universities wherein institutional research aims to improve strategic decision-making in student recruitment and retention.

A survey carried out reveals that international students are increasingly opting to study in the U.K. rather than the U.S. following the high standards and quality of education besides the safety aspect.