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In this paper, I reflect on the rhetorical origins of the constructivist tradition and its current revival in this latter discipline. I begin with a brief history of the evolution of rhetorical thinking from its origin in antiquity, considering its subsequent conversion into a mere treatise on stylistic resources; this understanding of rhetoric would last for centuries in the West, and would lead it to its decline, until it later recovered during the twentieth century. Its development over the last hundred years is summarised on three levels: (1) restoration of the tradition inherited (inventory of tropes and figures of speech), (2) recovery of all five rhetorical operations and their political and social reuse and (3) configuration of constructivist rhetoric. This third level is my proposal. I define our understanding of the totality of discursiverhetorical strategies, and the construction of diverse rhetorical speeches, as the way we make conscious our cognitive experiences. [ABSTRACT FROM AUTHOR]