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Part I. Focuses on the importance of communication between management and employees in handling changes in the workplace. Impact of internal changes; Studies on the value of paying attention to workers.

Provides pointers in linking the sales and marketing operations of business enterprises. ways to track sales leads; Use of technical support teams; Marketing campaigns.

Presents advice on how to enhance the communication flow between the sales and marketing departments to maximize the profitability of a business enterprise. Use of marketing materials as a lead-tracking tool to an accurate assessment of their effectiveness; Launching new marketing campaigns to generate revenue; Holding of marketing and sales training that work together.