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Social media is widely used for restaurant entrepreneurs to market their business due to its ease and low cost. One of such media is Instagram. This research is to determine the effect of Electronic Word of Mouth through Instagram in terms of Intensity dimensions, Valence of Opinion and Content and to find out whether E-Word of Mouth through Instagram has a joint influence on Purchasing Decisions at Twin House Coffee & Kitchen Restaurant, Cipete, South Jakarta. Quantitative research with a descriptive approach is employed. The population covers the customers of the restaurant for 6 months, as many as 20,255. Slovin formula is used to determine the sample size of 100 respondents. Non-probability sampling technique is carried out by convenience sampling technique. The results indicate that partially electronic word of mouth, namely the intensity dimension has a positive and significant influence on purchasing decisions, the valence variable of opinion does not have a positive and significant effect on purchasing decision variables. Content variables have a positive effect on purchasing decision variables. Simultaneously Intensity (X1), Valence Opinion (X2), and Content (X3) variables have a significant effect jointly on the purchasing decision variable (Y) at Twin house Coffee & Kitchen, Cipete Restaurant in South Jakarta.

The development of a new tourist destination indeed needs more attention to increase the number of tourist arrivals coming in an area. Breksi Cliff is one of the new destinations in Sleman district which is in the development period, with the development of Breksi cliff is expected to increase the level of welfare of the surrounding community through the development of the destination and community participation itself. This research is a research with descriptive method of analysis with quantitative approach to know accurate information about matters related to Tourism Destination Management and Public Participation to Welfare Society through Visitor Consumption. for the data analysis techniques alone will use Structural Equation Modeling. From the results of the study found that the level of community welfare Taman Tebing Breksi can increase with the management of destinations and community participation itself through the consumption of visitors