1. Purchasing pattern of bakery products among working and non-working women in Central India: Effect of socio-economic factors.
- Author
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Kathane, Mayura and Sharma, Rekha
- Subjects
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BAKED products , *SOCIOECONOMIC factors , *WOMEN employees , *ATTITUDE (Psychology) - Abstract
Introduction. Bakery products are items of mass consumption in view of its low price and high nutrient value. With rapid growth and changing eating habits of people, bakery products have gained popularity among masses. Materials and Methods. About 200 working and 200 non-working women were selected by simple random sampling method from Central India, Maharashtra, India and the data was collected using interview cum questionnaire method. Purchasing pattern of five bakery products viz., bread, buns, biscuit, cake and pizza bread were studied with respect to age group, qualification, family size, number of earning members and family monthly income of the working and nonworking women. Results and Discussion. The results of the study showed that the average age of working women was 39.39± 6.15 years and non-working women was 38.36±5.7 years. The average monthly income of working and non-working women was Rs. 38,125±19,550 and Rs. 40,625±20,825 respectively. Bread was found to be the most consumed bakery products among both types of families (79.5% in working and 83.5% non-working) followed by biscuits (76.5% in working and 70.5% non-working). The purchasing of buns, cake and pizza bread among working women were 7.5%, 19 % and 14% whereas among nonworking families it was 13%, 23% and 18.5% respectively. The significant associations were observed between the purchasing pattern of bread (p=0.000), biscuits (p=0.000) and cake (p=0.010) with the educational status of working and non-working women. The age group, family size, number of earning members and monthly income of working and non-working women did not show any association with the purchasing pattern of bakery products. Conclusion. Purchasing of bakery products was same in both working and nonworking women. Among demographic characteristics, education of women significantly affected the purchasing pattern of bakery products. [ABSTRACT FROM AUTHOR]
- Published
- 2017
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