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This work resume the arguments by Hartmut Rosa on the acceleration as a trendy principle of modernity, thus studying in depth the reasons (the "drives") leading to this process. One of these drives -the one analyzed herein in detail- is the capitalist competition that fuels, added to other cultural and institutional aspects, the increase in the speed. Based on the works by David Harvey, this paper shows the directions and the logic reasons whereby the capitalism actually produces the acceleration. Then, it allows making two contributions to Rosa's theory: a discussion of the relationship between the different drives of acceleration; and a weighing of how important it is to take them under the sociological concept of social structure. [ABSTRACT FROM AUTHOR]