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This paper addresses the discourse conflicts concerning development and the social issue, between the government elites and the power groups during post-Peronist developmentalism era in Argentina. Because of space limitations emphasis will be made on the Onganía's government. Governmentality crisis faced during that period can be explained on the grounds of the difficulty elites in power had to come to an agreement on a hegemonic discourse concerning those issues, as it is argued here. The empirical analysis will show a constant: permanence in time of a liberal narrative against any effort of state regulation and the failed attempt to create an alternative narrative through the development significant. [ABSTRACT FROM AUTHOR]