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Focuses on the decision of IDEO, a product design firm to offer its customers the art and science of creativity. Reasons behind the decision according to David Kelley, chief executive officer of IDEO; Details on IDEO's designing experiences; Role of work environment in fostering creativity in IDEO; Number of employees.

Focuses on the advertising efforts of dot-com companies. Information on the advertising expenditures of dot-com companies; Monster.com's online traffic created by its advertisement during the 1999 Super Bowl; Two levels of brand advertising; Features of Cyberian Outpost's award-winning advertisements.

Focuses on the strategy of electronic retail industry in selling brand name cosmetic products. Competition in selling brand products; List of online retailers selling products for women; Information on Sephora company. INSET: Buying Beauty.

Features I2 Technologies Inc., a supply-chain software company. Companies that have used the company's Rhythm suite of software to automate their production and inventory management processes; Its market in 1998 and 2000; How the company maintains its lead; Information on Sanjiv Sidhu, founder and chief executive; Aim of the company.

Deals with the achievements of the company InfoSpace.com Inc., an aggregator of online phone directories and maps in the United States. Strategies of Naveen Jain, chairman and chief executive officer of InfoSpace; Forecast on the future of the Internet technology; Ranking of InfoSpace among the most-visited Web property according to Media Metrix Inc.

Features Santa Clara, California-based information technology firm USWeb/CKS. Company background; Acquisition of information technology service firms and Internet companies; Focus on company chief executive officer Robert Shaw; Problems faced by the company.

Presents information on Inktomi Corp., a developer of scalable software for the Internet. Involvement of chief executive officer Dave Peterschmidt with the company; Internet carriers which licensed Inktomi's search engine technology; Discussion on how Peterschmidt managed the company.

Provides information on digital home entertainment in the United States. Developments in home entertainment; Views of several cable companies; Significance of digital entertainment. INSET: Digital consumers.

Focuses on business tactics of Microsoft computer company. Emphasis on the masterful use of `fear'; Investments in various small time computer firms; Intention to spread its monopolistic power. INSETS: Two-way digital.;Www.upside.com/companies..

Focuses on high technology executives who have a passion for airplanes. Executives who fly their own planes; Executives who prefer to hire pilots; Costs of owning and operating private airplanes; Gliding; Mental discipline required in flying an airplane; Norm DeWitt and his Christen Eagle II; Vern Reburn and his 1948 Lockheed Constellation L-749A; Enzo Torresi and his 1978 Beechcraft Duke; More. INSET: Own a piece of the plane..

Focuses on the Internet company Vignette Corp. in Austin, Texas. Growth of the company since 1998; Products and business direction; Number of employees; Market capitalization.

Deals with FinanCenter Inc., a maker of online calculators for financial, media and real-estate industries. Sources of revenues; Competitors of FinanCenter; Details on the infomediary role of FinanCenter; Comments from Sherri Neasham, president of the company.

Discusses how Jerry Greenberg, co-founder, co-chairman and co-chief executive officer of Sapient company, maintained his low-key attitude in spite of his company's success. Comments from Lawrence Calcano, managing director of Goldman Sachs and Greenberg's close friend; Information on Sapient; Factors contributing to Sapient's success.

Profiles Mike Lynch, chief executive officer of Autonomy Inc. Background information on Lynch; Responsibilites and role of Lynch in the company; Function and feature of the Agentware computer software.

Focuses on digital subscriber line (DSL) technology. Statistics on the consumer use of the Internet in the United States; Discussion on digital satellite services (DSS); Forecast on the DSL market.

Presents information on Quokka Sports Inc. in San Francisco, California, the first online media company that aimed to transform spectators into virtual participants. Founders of the company; Events which the company focus on; Details on Quokka's coverage of Whitbread Round the World sailing race.

Focuses on San Jose, California-based BackWeb Technologies Inc. founder and chief executive officer Eli Barkat's plans for push technology and knowledge management. Importance of marketing and sales; Confusion over an array of software being touted for knowledge management; Redirection of attention away from consumers.

Features the success of security systems of Web in the United States initiated by the chief executive officer of Check Point Software Technologies Inc. Deb Triant. Dependence of sales and marketing on security; Check Point's success based on Triant's formula; Check Point's performance at Wall Street.

Profiles NeoMagic Corp. chairman Kamran Elahian. Career background; Personality traits; Benefit of his quest for personal redemption; Foundation of the company as the first in the industry to combine memory, graphics and logic functions on one chip; Future plans for the company. INSET: NeoMagic Corp..

Profiles Burlingame, California-based CrossRoads Software Inc. founder Katrina Garnett. Integration of off-the-shelf software with back-office ERP applications; Garnett's choice of investors with industry contacts to tap as personal network; Founding of the Garnett CrossRoads Foundation. INSET: CrossRoads Software Inc..

Features market research statistics from BizRate about the impact of the television advertising campaigns of United States Internet companies which were shown during the January 2000 Super Bowl football game. Impact of television advertising on online sales; Performance of Beyond.com; Effect of advertising on Web site traffic.