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Recent events such as COVID-19 and the conflict in Ukraine have increased the demand for olive oil, a key product in the Spanish agri-food system due to its history and foreign trade. Jaén accounts for 37% of national production. Through content analysis, the websites of the 74 olive oil mills in this province were investigated to identify the distinctive elements of their digital communication and the way they connect with their audiences. The results indicate that this is a traditional and conservative sector that is starting to go digital, mainly through its presence on social networks. [ABSTRACT FROM AUTHOR]

FEAPS, the previous federation which gathered the intellectual disability associations in Spanish provinces is called now PLENA INCLUSIÓN -full inclusion-. This conceptual gap in its name shows clearly the new orientation nowadays in terms of communication: the social integration of these people. This paper suggests the analysis of Plena Inclusión´s strategic messages -their communicative footprints-. It will be researched Plena Inclusión´s associations web pages. The results will discover the scope of this new communicative trend in favour of integration followed by their institutions. The main conclusion considers Plena Inclusión as one of the best strategic corporate communication case-history. [ABSTRACT FROM AUTHOR]