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Google is implementing changes to how companies track users online by eliminating cookies, a technology used by advertisers to target users with relevant ads. The changes, which will be rolled out gradually, have been met with resistance from marketers, advertising-technology companies, and web publishers who feel that Google has not adequately prepared the market for the transition. While Google's efforts aim to improve user privacy, some industry executives believe that the elimination of cookies will have a negative impact on the overall value of online advertising. [Extracted from the article]

Executives are promising big incentives and new technology while also trying to explain the actions of their new owner Since taking over Twitter Inc., Elon Musk has rapidly made big changes, laying off employees, tweaking posting rules and suspending and reinstating accounts. Advertisement Mr. Musk addressed concerns that his conduct was affecting the Twitter brand in a November talk with advertisers on Twitter Spaces. [Extracted from the article]

PHOTO (COLOR): Google said its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Keywords: Computers/Consumer Electronics; Software; Applications Software; Advertising Services; Internet Search Engines; Advertising/Marketing/Public Relations; Business/Consumer Services; Internet Browsers; Computing; Online Service Providers EN Computers/Consumer Electronics Software Applications Software Advertising Services Internet Search Engines Advertising/Marketing/Public Relations Business/Consumer Services Internet Browsers Computing Online Service Providers N.PAG N.PAG 1 06/26/21 20210625 NES 210625 Plan to remove web-tracking technology from Chrome has faced pressure from competition regulators, privacy advocates and the digital-media industry The Alphabet unit said its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023, nearly two years later than its initial time frame of early 2022. [Extracted from the article]

Keywords: Computers/Consumer Electronics; Software; Applications Software; Telecommunications Equipment; Mobile Communications Devices; Personal Electronics; Advertising Services; Digital Marketing; Advertising/Marketing/Public Relations; Business/Consumer Services EN Computers/Consumer Electronics Software Applications Software Telecommunications Equipment Mobile Communications Devices Personal Electronics Advertising Services Digital Marketing Advertising/Marketing/Public Relations Business/Consumer Services N.PAG N.PAG 1 03/29/21 20210327 NES 210327 As iPhone maker rolls out software update, apps and advertisers look to other methods to reach users and target ads Apps and advertisers are looking for other ways to connect with consumers and target ads, as the iPhone maker prepares to roll out an update allowing users to limit ad-tracking. The changes to Apple's iPhone software - part of what the company describes as an app-tracking transparency initiative meant to protect user privacy - will let users decide whether to allow apps to track them for targeted ads. As Apple Inc. AAPL 0.51% moves ahead with long-promised plans to make it harder to target certain iPhone users with ads, advertising companies and software developers are preparing for major disruptions to the $400 billion digital advertising industry. [Extracted from the article]

Apple's privacy changes are set to upend the digital ad industry and come after P&G has sought for years to carefully target digital ads at would-be buyers. Keywords: kwexclusive; Cosmetics/Toiletries; Computers/Consumer Electronics; Telecommunications Equipment; Mobile Communications Devices; Personal Electronics; Professional Bodies; Business/Consumer Services; Cell/Mobile/Smart Phones; Consumer Goods EN kwexclusive Cosmetics/Toiletries Computers/Consumer Electronics Telecommunications Equipment Mobile Communications Devices Personal Electronics Professional Bodies Business/Consumer Services Cell/Mobile/Smart Phones Consumer Goods N.PAG N.PAG 1 04/10/21 20210409 NES 210409 One of world's largest ad buyers spent years building marketing machine reliant on digital user data, putting it at odds with iPhone maker's privacy moves Procter & Gamble helped develop an advertising technique being tested in China to gather iPhone data for targeted ads, seeking to find a way around Apple's new privacy tools, according to people familiar with the matter. [Extracted from the article]