Search

The article features the holiday dough business and Trish Karter, CEO of Dancing Deer Baking Company Inc. The business started by putting an initial investment of $20,000 in 1994 with Karter's ex-husband. Dancing Deer uses natural ingredients, print with soy inks, packaged with recycled paper support homeless causes and set aside 10 percent of company stock for employees.

The article relates the author's experiences related to planning her business. She recalls that when she started out, it was just for fun. Fifteen years later, the business boomed and there, she started writing business plan. Writing business plan worked for her. In May 1997, her business changed dramatically. She and her products were featured in different magazines. Now, she updates her business plan annually.