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In order to convey bionic image semantics of the intelligent projection TV efficiently and accurately, and improve the matching of users' perceptual cognitive needs with the bionic image of intelligent projection TV. An image coupling bionic design method was proposed. Firstly, the intelligent projection TV target image was obtained by KJ, Semantic difference method (SD) and K-means clustering method. Secondly, the primary, secondary and general target images were distinguished by anallytic hierarchy process(AHP), and the bionic prototype was selected according to the coupling of the primary target images. Thirdly, by means of morphological analysis and AHP, the decline structure of multi-feature coupled images was established and the judgment matrix was constructed. The contribution of coupled image of biological features was obtained. The main features were integrated into the intelligent projection TV styling to form a visual scheme. Finally, the reliability of image coupling styling method was verified by Delphi and fuzzy comprehensive evaluation method. The research process provides a reference for related product innovation design.