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The social network burst in the Spanish Radio in the period between 2009-2010, transforming profoundly the relation with the listeners, and enriching significally the emission. The purpose of this study is to analyze the results of this symbiosis among media, in addition to the disparate benefit among various distant channels regarding this new tool. We will test out this decisive use, but incipient, and the clear superiority of Facebook over Twitter, the two most used platforms. Regarding the profile of whom they manage today the network in the Radio Station, it is notable that there is a lack of specific training in the community management. [ABSTRACT FROM AUTHOR]

The new multimedia forms, consist of properties that include information and documentation that can attract the interest of different people of a certain relatively small geographical area. These new fusions, their ways of presentations, reflections and management displayed on the computer screen, or other system of displays, which are present in different parts of the city are not easy to understand. This article shows the increase of knowledge which can manifest have a variety of experimental subjects in two digital infographics displays of local interest. We have selected people with cultural issues of an organic nature, which can in order to measure and compare the response they have through visual aids and synthetic clarifying, through digital infographics with miscellaneous descriptions, narrations or interpretations, equally or more effective than classical texts or the endless and troublesome videos, which often have bandwidth problems [ABSTRACT FROM AUTHOR]