Search

Showing total 2 results
Start Over Topic elections Language spanish Journal zer: journal of communication studies / revista de estudios de comunicacion / komunikazio ikasketen aldizkaria Region spain
2 results

1. Predicción política y Twitter: Elecciones generales de España 2015.

Author

Alonso González, Marián

Subjects
*ELECTIONS, *POLITICAL forecasting, *WEB 2.0, *PUBLIC opinion, *POLITICAL parties, SPANISH politics & government
Abstract

This paper discussed the utility and reach of social networks during electoral campaigns. We presented the results of a research that analyzes the use of Twitter by political parties in the legislative elections in Spain December 20th, 2015. Presence of the candidates and political parties during the last month of campaign was quantified, and the quality and quantity of their interactions with their followers was evaluated. The results indicate that Twitter is a good social thermometer, but still it faces a major methodological challenge as a predictive tool. [ABSTRACT FROM AUTHOR]

Published
2017
Full Text
View/download PDF

2. La gestión de la comunicación institucional entre el 11 y el 14 M.

Author

Pardo, V. Santiago Pozas and Madariaga, Gotzon Toral

Subjects
*MASSACRES, *POLITICAL communication, *CRISIS management in government, *CRISIS management, *PROPAGANDA, *ELECTIONS, *POLITICAL parties, SPANISH politics & government
Abstract

The M11 massacre opened an exceptional period in the official communication, which ended with an unexpected electoral setback of the Spanish government. This paper analyses the management of the crisis communication, as its use for electoral purposes could have caused the loss of confidence in the Popular Party. [ABSTRACT FROM AUTHOR]

Published
2004