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Motivation is an inner force that stimulates and drives the individual to achieve specific objectives. It is always combined with energy to work to achieve a specific result. In recent years, the trend towards a shortage of nurses and midwives has increased significantly not only in Bulgaria but throughout the European Union. Times are changing, but nursing remains in demand. More and more nurses and midwives prefer to abroad, which leads to a serious lack of nurses and midwives in our country and consequently to a decrease in the quality of healthcare. The study of motivation for choosing this kind of profession is of great importance for solving this problem. Aim: The aim of the study is to investigate the motives of students in choosing the profession of nurse and midwife. Results: An analysis of the results of the study found that the students were guided by different motives when choosing a profession. Many students state that their choices are based dreams and are made of personal desire, which proves the desire and motivation of students to take out this profession. The results of the study are dominated by answers that show that the choice of professional direction honey. nurse is motivated by the humanity of the profession, requiring specific personal and professional qualities. The analysis of the data shows that not a small part of the participants in the study are motivated by the provided opportunity for personal expression and career development. Another hour of the respondents emphasized that their choice of profession was accompanied by their desire to be socially significant for people's lives and health. The motives for job security dominate in the answers. In conclusion, we can mention the beginning of a trend of more and more young people to turn to the profession of nurse and midwife, to find a secure realization due to the serious shortage of medical staff. Conclusion:The nursing profession is gaining more and more interest among the younger generation. Future bachelors are motivated to train as nurses and midwives to follow the path of the onetime “Merciful health professionals” who dedicated their lives to the mission called "nursing!". [ABSTRACT FROM AUTHOR]