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Purpose. The continuous evolutionary change in consumer preferences encourages the travel business to continuously look for innovative forms and techniques to meet consumer demand. There is a growing demand in the travel, tourism and hospitality sector for unique, personalized and sustainable travel. In this regard, the search for creative solutions to create highly competitive travel and sightseeing products that take into account current trends in consumer preferences is relevant. One possible avenue in this context is the creation of cultural heritage tourism products. The purpose of this study is to improve approaches to the design of cultural heritage quest-tour itineraries and to test the recommendations developed. Results. Creative tourism plays an important role in developing and maintaining interest in cultural heritage. The creation of travel and sightseeing products based on a combination of the concepts of heritage tourism and creative tourism allows meeting the consumer demand for uniqueness, authenticity, personalization, creative involvement and self-development. It is this combination of modern, innovative types of travel and sightseeing that we consider most promising in terms of providing highly competitive, unique products. Quest-tour is a type of travel and sightseeing service, which can be successfully used in the creation of heritage tourism products in the context of modern trends of changing consumer preferences. Itinerary design techniques for heritage quest-tour should take into account the significance of the excursion sites in terms of presenting the atmosphere of the era in question; the degree of preservation of authentic excursion sites; and the amount of available factual material. In this study, we tested the technique of designing the quest-tour itinerary on the example of our developed quest-tour «Early 19th century. German cultural heritage in Kharkiv». According to the storyline, the quest-tour is about almost the earliest documented period of ethnic German life in Kharkiv. Scientific novelty. The scientific novelty of the study lies in the improvement of the designing technique for quest-tours of cultural heritage on the basis of overlapping the concepts of heritage tourism and creative tourism. Practical value. The value of the study lies in the practical validation of the improved technique of designing heritage quest-tours, as well as the possibility of using the results in the practical activities of travel firms in the design of excursion products.

One of the trends in the development of modern tourism is the personalisation of tourist demand and the consumers’ growing interest in special interest travel. This article aims to analyze the potential for specialist tourism development of the Bulgarian islands in the Black Sea. To this end, it discusses the role of special interest tourism for the sustainable development of the tourism destinations and its economic, social and cultural impact on the tourism area and the local communities. The article analyses the natural, anthropogenic and other resources, as well as the specific prerequisites and conditions of the five Bulgarian islands in the Black Sea - St. Ivan, St. Petar, St. Anastasia, St. Kirik and St. Yulita, and St. Toma for their establishment as tourist attractions for special interest tourism. The article also suggests ideas for diversification of the local tourism product. [ABSTRACT FROM AUTHOR]

In the specialized tourism vocabulary the main terms for designation of special interest tourism are not exactly defined and clearly distinct. This causes confusion when used in legal documents, strategies and business plans. This paper aims to analyze the conceptual issues in defining special interest tourism (SIT) and suggest ideas for their solving. It presents a common feature of the concept of SIT, makes a critical review of the achievements and problems in its development and formulates ideas and recommendations for a more precise definition of SIT. The methods of system analysis and scientific discussion, typology and ranking the types of tourism are used in the article, and as an essential tool - the conceptual definition. The main results and conclusions of the study concern the following issues: the lack of a clear demarcation of the content of close to SIT terms; the need for scientific discussion to formulate a clear and precise conceptual definition of the term special interest tourism by distinguishing the content of SIT from other types and forms of tourism; the construction of a terminology continuum for all major types of tourism; taking into account the different perspectives in defining SIT. [ABSTRACT FROM AUTHOR]