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[Purpose/Significance] Aiming at the semantic missing and incomplete problems in the process of image organization and retrieval, a framework for semantic description of images in social media is proposed to enrich the existing theoretical system of image description, improve the efficiency and utilization of image retrieval, and provide a reference for the realization of the automatic semantic annotation of images. [Method/Process] First, we conducted a survey and analysis of research progress related to image description both domestically and internationally, summarizing the existing theories of image description and annotation, metadata specifications, and related technical methods. Second, based on the image metadata standards and the theory of hierarchical and categorical description of image features, we constructed a semantic description framework for social media images, focusing on seven layers: external feature layer, content layer, object layer, relationship layer, scene layer, event layer, and emotional layer. We also elaborated in detail the various semantic layers and their interrelationships. Finally, we verified the feasibility of the image semantic description framework by describing the examples of character images and landscape images. [Results/Conclusions] The results of the descriptive examples of character images and landscape images indicate that the image semantic description framework can eliminate the "semantic gap" in image description through semantic associations between different layers, and achieve a multi-faceted, multi-dimensional, and multi-level structured and semantic description of the external and content features of images. It has strong portability and flexibility. However, there are also certain limitations and areas for improvement in this paper: 1) Based on the image semantic description framework proposed in this paper, a prototype system based on image annotation needs to be developed; 2) The images posted by users on social media are closely related to the situation, and they are more likely to express emotions. In the future, more research on the semantic layer of images can be conducted based on the text information posted by users; 3) Future research can further explore the application of deep learning in image and text fusion to achieve more accurate event and emotion recognition. By constructing a more complex neural network structure, the event and emotion information in the image can be deeply mined and fused; 4) When describing images, the study should pay attention not only to static visual features, but also to consider the dynamic course of events. Future frameworks could attempt to combine static and dynamic information to provide richer, more vivid descriptions of images. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] In order to better realize the goal of digital transformation of education and digital transformation of university libraries, university libraries should strengthen the team building of high-level and high-quality librarians, so as to improve librarians' digital literacy levels and serve the independent training mode of high-level talented professionals in universities. Most of the existing digital literacy research studies farmers, college students, and teachers, whereas few studies focus on the digital literacy of librarians in teaching assistant positions. With the gradual deepening of the digital transformation of libraries and the application of educational technology, the improvement of librarians' digital literacy is particularly important. Therefore, this study aims to establish the correlation between educational technology and librarians, and explore the ways to improve librarians' digital literacy from the perspective of educational technology application, in order to fill in the gaps of current research. [Method/Process] Based on the literature analysis and research background at home and abroad, this paper comprehensively explored the connotation of digital literacy, and the connotation and characteristics of educational technology; through the combination of "online + field", this paper reviewed the practical application of educational technology at home and abroad in university libraries from two aspects of similarity and difference, and discussed the necessity and correlation of librarians to improve their digital literacy. From the three aspects of media literacy, data literacy and ethical literacy, the pathway for librarians to improve their digital literacy was constructed. [Results/Conclusions] This paper extracts three important qualities needed in the application of educational technology, and constructs the way to improve the quality of librarians, so as to improve the effective utilization rate of educational technology and find out the position of educational technology in the library service. Due to the realistic factors such as time and research object, this study still remains in the theoretical aspect, and we need further verify our method's feasibility and practicality. In the future, we will further study the influencing factors of how to improve the digital literacy of librarians, and then improve our method of improving the digital literacy of librarians from the aspects of digital literacy education object, education content, education method, education mode and education evaluation, so as to realize the feasibility of our method. educational technology; university libraries; librarian; digital literacy [ABSTRACT FROM AUTHOR]

[Purpose/Significance] In recent years, the national leadership has attached great importance to the inheritance and innovation of China's excellent traditional culture, and the concepts of creative transformation and innovative development are constantly evolving. The Ministry of Science and Technology of China, among six departments, jointly formulated the "Guidelines for Promoting the Deep Integration of Culture and Technology", proposing to form a "cultural and technological integration innovation system covering key areas and critical links, to achieve the goal of in-depth integration of culture and technology". Intangible cultural heritage (ICH), as an essential part of China's excellent traditional culture, plays a crucial role in consolidating the sense of the Chinese national community and enhancing cultural self-confidence. This paper discusses the research paths for the creative transformation and innovative development of ICH in the context of culture and technology integration, emphasizing the significant role of modern technology in promoting the transformation and development of ICH. [Method/Process] The paper first interprets the connotation of "creative transformation and innovative development" in ICH, and clarifies the theoretical foundation and guiding principles of "creative transformation and innovative development" in ICH. It then analyzes the significant contributions of "creative transformation and innovative development" in ICH to society, economy, and cultural diversity, as well as the categorized scenarios of technology empowerment in "creative transformation and innovative development" of ICH. It discusses six types of common key technologies that enable technology-driven "creative transformation and innovative development" in ICH, including digital technology, virtual and augmented reality, big data analysis, artificial intelligence, cloud computing, and the Internet of Things. It summarizes a three-tier framework system for technology-driven "creative transformation and innovative development" in ICH, namely the method layer, technology layer, and object layer, forming a progressive relationship from theory to technology and then to specific practices. Finally, by integrating the specific example of the traditional craft of Wuhu iron painting, it demonstrates the facilitating role of modern technology in the "creative transformation and innovative development" of ICH and its impact on the protection, inheritance, and innovative development of ICH. [Results/Conclusions] The findings suggest that technological means can effectively protect and inherit ICH, facilitating its creative transformation and innovative development. However, it also requires careful consideration and precautions against the potential risks and challenges that modern technology poses to ICH projects in terms of intellectual property rights, the digital divide, and the indirect nature of experiences. Looking to the future, with the emergence of more innovative technologies, modern technology will not only help to protect and pass on traditional culture but also give new connotations and expressions to traditional culture, ensuring that its unique value and charm continue to play out in an ever-changing world. [ABSTRACT FROM AUTHOR]

The scientific connotation, strategic considerations and practical ways of "new quality productive forces" have received wide attention from the political, academic and industrial circles. Cultivating and developing new quality productive forces means fundamentally changing the mode of production. It is necessary to grasp the practical direction of new quality productive forces from their scientific connotation and internal logic, and explore the scientific way of cultivating and developing the new quality productive forces from China's national conditions. As an important engine of economic development in the new era, its connotation characteristics, development path, opportunities and challenges are worthy of further discussion. For this reason, seven experts were invited to share their perspectives. 1) The deep logic and realization path of the construction of new quality productive forces and high-quality data resources. This paper discusses in depth the background and connotation characteristics of the high-quality data resources, and analyzes the internal logic of the mutual promotion between high-quality data resources and the development of new quality productivity. It is proposed that the construction of high-quality data resources must implement the concepts of innovation, coordination, openness, credibility and sustainability, and follow the construction strategies of concept innovation, model innovation, structural innovation and technological innovation. 2) The theoretical logic and practical path of data elements empowering new quality productive forces. In the new era of green and intelligent development, there is a profound dialectical relationship between data elements and new quality productive forces, and a new situation of economic and social development is accelerated in the spiral ascent of complementarity. We should comprehensively build a data space governance model with clear data ownership, smooth data path, guaranteed data quality and orderly and standardized algorithm computing power, expand new quality production capacity and production factors with the goal of human-machine cooperation and promote sustainable economic and social development. 3) Accelerating the promotion of data rights. Data can act on new quality productive forces from the technical, factor and industrial dimensions, and accelerate the formation of new quality productive forces. The multiplier effect of data elements on new quality productive forces will involve many dimensions, levels and stages, the most important and fundamental of which is how to determine the ownership of data. The measures for speeding up the promotion of new quality productive forces are discussed, such as constructing the theory of property rights in accordance with the characteristics of data and the law of development of new quality productive forces, speeding up the clarification of the types and scope of data confirmation, and improving the supporting system of data confirmation. 4) Promoting China's modernization path with Chinese-style digitization. Accelerating the promotion of Chinese-style digitization is not only the only way to realize Chinese-style modernization, but also the core to fully release new quality productive forces and build China's asymmetric competitive advantage under the new situation. It is suggested that in the process of digitalization and informatization in China, the information resource management industry plays a vital role and bears the important responsibility of digital transformation. 5) Interpreting the mission of public libraries from the perspective of new quality productive forces. Since its establishment, public libraries have been based on the concept of enlightenment. Faced with the profound digital transformation of society, today's public libraries need to further develop the potential of empowering the people in the field of digital economy and make them play an active role in the development of new quality productive forces. Public libraries need to further develop their potential to empower people in the field of digital economy, so that they can play an active role in the development of new quality productive forces. They should actively participate in data commercialization, promote the effective use of data elements and the efficiency of resource allocation, and enable more people to obtain and use data elements equally through open access and digital services. 6) The intelligent transformation of university libraries from the perspective of new quality productive forces. In the process of developing new quality productive forces, we should fully understand the profound meaning of new productive forces, based on the core tasks of providing a strong guarantee for the development of new quality productive forces in higher education, grasp the development opportunities, and realize the high-quality development of the industry. This paper explains the understanding of university libraries on the three key words of new quality productive forces, and proposes that the re-understanding and realization of library intelligence is an important starting point for the development of new productive forces. 7) To support information resource management discipline to accelerate the development of new quality productive forces. From the perspective of information resource management discipline, this paper analyzes several aspects of "doing something" under the rise of new quality productivity concept, including theoretical system, information resource guarantee, information analysis and consultation, scenario building, knowledge popularization and civic literacy cultivation. The content of academic evaluation, information policy, intellectual property rights, digital consumption behavior and other directions related to new quality productivity are also important directions that the discipline needs to pay attention to. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] Generative artificial intelligence (AI) technology has been widely used in many fields, and the application of this technology has become popular among researchers. However, there are few studies on the willingness of researchers willingness to accept generative AI. This leads to an insufficient understanding of the psychological mechanism, cognitive process and behavioral pattern of users' acceptance of generative AI, which limits the ability of theoretical innovation and practical exploration in user information behavior. This study focuses on researchers acceptance of generative AI. By studying the evaluation process of ChatGPT by college students, it explores the acceptance behavior of generative AI. At the same time, it verifies the applicability of the AIDUA model in the new context, and introduces the new variable of school identity, which further extends the AIDUA model. [Method/Process] Based on the cognitive assessment theory and the AI acceptance framework (AIDUA), this paper constructs a theoretical model of the intention to use generative artificial intelligence, and develops and empirically tests the theoretical model of the intention to use generative AI. Taking college students as the main research object, based on the maturity scale in authoritative literature at home and abroad, 8 variables and 29 observation variables such as social influence, hedonic motivation and anthropomorphism were designed. College students with experience in using generative AI were invited to participate in the questionnaire survey. SPSS26.0 was used to analyze the data from 294 valid questionnaires collected. SmartPLS 3.2.9 was used to construct a structural equation model to test the hypothesis, and the JN method was used to detect the regulatory effect. [Results/Conclusions] The study found that users went through three stages of decision making before using generative AI. The PLS-SEM results show that: 1) Social influence, hedonic motivation and anthropomorphism significantly affect performance expectancy and effort expectancy, and anthropomorphism is the strongest variable affecting performance expectancy and effort expectancy. 2) Performance expectancy and effort expectancy are significantly negatively correlated with negative emotions, while hedonic motivation has no significant effect on negative emotions. 3) Negative emotions are significantly negatively correlated with users' intension to use. 4) School identity moderates the relationship between effort expectancy and negative emotions. This study combines anthropomorphic research on college students' acceptance of generative AI, and provides a framework for the acceptance of generative AI. Researchers can use this framework to better study the acceptance of AI. This study has some limitations. In the future, we will focus on the following three aspects: 1) to evaluate the users' acceptance of generative AI in different usage scenarios. 2) to use samples of other groups to test the applicability of the model, such as civil servants, librarians, researchers and other groups. 3) to incorporate variables from other technology acceptance models into the model, such as ease of use and practicality. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] The vigorous development of information literacy (IL) education has led to the increasingly prominent role of academic librarians as teachers in universities. However, most of the librarians who assume the teaching function lack the special training of pedagogy and teaching competence, so they have negative attitudes such as resistance and refusal to accept the role of teachers. These problems will inevitably affect the favorable and sustainable development of library IL education. Therefore, building the teacher role of librarians is of great significance to the development of IL education. [Method/Process] A content analysis method of the research literatures was used to review the historical development and recent debates about the teacher role of librarians were retrospected. We found that librarians currently play multiple teacher roles, including curriculum designers, teaching partners, teachers, academic research participants, and advocates for IL education. However, librarians face many realistic dilemmas in the process of teacher role development. Based on the in-depth analysis of the realistic dilemmas faced by librarians, this paper puts forward the ways of development for the teacher role of librarians from various aspects and perspectives. [Results/Conclusions] The research suggests that the development of the teacher role of librarians faces many realistic difficulties, such as the influence of professional image, the disconnect between library science education and practice, and the lack of teaching competence of librarians themselves. The ways of development: 1) Librarians: As the implementers of the educational mission, librarians in the new era should establish professional self-confidence and play a good role as a member of the educational and academic circles. In addition, they should actively examine their own lack of professional knowledge and pedagogical knowledge, and actively make up for their lack of knowledge through the training of teaching knowledge for librarians, the MOOCs of universities, and the further study and upgrading of academic degrees. It is also necessary to improve teaching skills through course observation, lecture practice, peer discussion, teaching reflection and other forms. In short, promoting librarians' teaching self-confidence and teaching competence is the key to developing the role of teachers; 2) Library science education: Attention should be paid to the establishment of courses related to IL teaching, such as adapting traditional library science courses to meet the teaching responsibility requirements of university librarians in China, and gradually adding courses related to teaching design, method, theory, assessment, introduction to teaching problems, presentation skills, cooperation and communication skills to improve the teaching ability of pre-service librarians. Embedding more demonstration/simulation teaching in LIS/MLIS teaching courses to help pre-service librarians gradually acquire teaching-related skills and experience, so as to prepare librarians for teaching roles; 3) Library departments: Efforts should be made to establish teacher-librarian positions, reallocate the responsibilities of librarians, and provide policy facilities to enable librarians to grow into library education experts; 4) Library industry associations: The dual professional qualification system of "teachers" and "librarians" should be implemented by library industry associations. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] In recent years, the rapid development of artificial intelligence (AI) technology has become an international research hotspot. Embedding ChatGPT-like AI system in libraries will lead to a new direction for the development of their intelligent services, which is a necessary choice to improve the library service level, optimize service efficiency and promote service model innovation. It is also an important measure to adapt to the development trend of the information age, which brings new opportunities and challenges to the information and digital construction of libraries. This article aims to explore the realization path of ChatGPT to help libraries provide intelligent services, provide theoretical reference and practical basis for the intelligent service by libraries, and promote the construction of library intelligent service system. [Method/Process] By reviewing the relevant literature at home and abroad, on the basis of summarizing the core technology of ChatGPT, and studying the practical application cases of some domestic libraries, this article analyzes the application scenarios and directions in which ChatGPT can support library services, explains the current limitations of this technology and the threats and challenges it poses to libraries and librarians, and thus proposes corresponding strategies. [Results/Conclusions] ChatGPT technology will further optimize the knowledge service system of libraries and improve the intelligent service capability of libraries. It brings vitality to the libraries, but also brings threats and challenges. Librarians should grasp the integration capabilities of humans and AI in time, and make full use of their unique advantages. Libraries should strengthen the capacity building of their smart services oriented to ChatGPT, innovate the mode and mechanism of their smart services, and rely on ChatGPT to build a smart service platform, provide smart service resources, build a sound service system, build a service team, and improve the level of their smart services. Continuous efforts should be made to promote the in-depth development of smart library services, so as to meet the diversified and personalized information needs of library readers. To this end, this paper makes a preliminary exploration on the opportunities, challenges and development strategies of enabling smart services in libraries through ChatGPT. Due to the limited conditions, only some practices of domestic libraries are explored, and no cases of international libraries are introduced, which has certain limitations and needs to be improved in future studies. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] Talent data have become the most important production factor and strategic resource. Building a scientific and technological (S&T) talent database has become an inevitable way to narrow the digital divide and accelerate the digital and intelligent transformation of talent work. Therefore, this study builds an S&T talent database to promote scientific decision-making for talent development, precision in attracting new quality technical talent, reform in evaluating S&T talents, and building talent system for new quality productive forces. [Method/Process] By analyzing the practical requirements and significance of building an S&T talent database, this study first explores and analyzes the intrinsic logic of promoting the development of new quality productive forces through an S&T talent database. It then summarizes the challenges facing the current construction of a S&T talent database, including the scattering and concealment of S&T talent data, the lack of policies and standardized systems for S&T talent data, the inadequate exploration of value-added S&T talent data, the need to expand the application of digital technology in talent work, and the security risks of S&T talent data. In response to these challenges, this paper finally proposes the idea of building an S&T talents database, and introduces the research exploration and application practice on it, including the construction of big data database for S&T talent aimed at the development of new quality productive forces, the development of AI-powered talent data computing engine, research into the system for profiling new quality technical talent, the analysis of talent growth paths for the training of new quality technical talent, the identification method of new quality talented professionals based on big data, the development of an efficient digital platform for talent management, and the development of a strategic analysis platform for technical talent. [Results/Conclusions] The construction of S&T talent database is an objective requirement for the development of the digital era and an inevitable requirement for the formation of new quality productive forces. Building big data for S&T talent, empowering talent workflow with big data and artificial intelligence technology can help empower talent workflow, release the enormous energy contained in digitalization, effectively activate the internal momentum of talented professionals, institutions, society, and government, and then continuously improve the efficiency of talent resource allocation, the operational efficiency of talent work, the overall effectiveness of talent development governance, and promote the development of new quality productive forces. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] With the rapid development of new media technology, social media platform has become the main carrier of information dissemination. Social network analysis (SNA) is used to study the information dissemination structure and mode of emergencies in microblog, which provides theoretical support for the government to effectively deal with emergencies and crises. [Methods/Process] Taking "Tangshan barbecue restaurant beating incident" as an example, Weibo data were collected to build an information dissemination network with strength relationship between nodes. Social network analysis has been used to analyze the user attributes, node attributes, network attributes and dissemination attributes of the information dissemination network, in order to explore the role of the strength relationship between nodes in emergency information transmission. [Results/Conclusions] 1) The factors of user gender, activity, and region affect their dissemination power. In particular, female users, users with high activity or influence and those in developed provinces have a stronger power of information transmission. 2) The core nodes that plays the role of "bridge" in the dissemination chain is particularly critical. Nodes with strong relationships generally occupy central positions in the information dissemination network and may mainly consist of opinion leaders and mainstream media with greater influence. The pathways of weak and authority relationships are mainly concentrated around a few core nodes, while the pathways of strong relationships are dispersed. 3) Emergency information transmission network has high efficiency and sparse characteristics. 4) The whole process of information transmission is still dominated by weak relationships. Authority relations play an important role in all stages of information transmission, while the role of strong relationships is mainly concentrated in the initial stage. The results of this paper help to deepen the understanding of the patterns and rules of emergency information dissemination, and provide some insights for more effective management and guidance of emergency information dissemination in a particular field such as agriculture. However, our research still has shortcomings, such as insufficient crawling of user attributes and insufficient research methods. In the future study, we will obtain more abundant characteristics of users involved in the dissemination such as age, occupation and education level through interviews or questionnaires, and introduce new methods such as machine learning and graph neural network to predict and analyze the transmission path and node relationship of emergency information, so as to cover these shortcomings, improve the comprehensiveness and effectiveness of the study and deeply explore the information dissemination rules of emergencies. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] With the rapid development of communication technology, the number of Internet users has increased rapidly, and the public opinion on the Internet has also developed according to the requirements of the times. Aiming at the online public opinion of public emergencies under the influence of emotional factors and the government's response strategies, a tripartite game model of netizens, online media and the government is constructed, and its development trend and the influence of emotional factors are simulated and analyzed. [Method/Process] This paper introduces the theory of hierarchical expected utility (RDEU), establishes a tripartite game model of netizens, online media and the government by using the replication dynamic equation, analyzes the influence of emotional factors on the behavioral decision-making of the main body and the development trend of public opinion of the three parties under the influence of different emotional states. Finally, through Matlab software simulation, the influence of emotional state on decision-making is analyzed, and the strategies and suggestions are proposed from the perspective of the government. Hierarchical expected utility theory (RDEU) is introduced to establish a tripartite evolutionary game model, the influence of emotional factors on the agent's behavior decision-making and the development trend of public opinion under the influence of different emotional states are analyzed, and the influence of emotional states on the agent's decision-making is also analyzed. [Results/Conclusions] Under the influence of emotional factors, different combinations of emotional states of each subject produce different results, and all three parties adopt different strategies according to the actual benefits, and the government's own emotions have the most obvious impact on the results of the evolutionary game. When the government has no mood or is in an optimistic mood, the online environment is relatively unstable, and it is necessary to strengthen the management of public opinion; when the government is in a pessimistic mood, the government needs to actively supervise and control public opinion so that public opinion will be well managed, and the network environment will be more harmonious. By analyzing the behavioral strategies of the tripartite game under the influence of emotional factors, the following suggestions are made on the management of public opinion from the government's perspective: 1) The government must always pay attention to the emotions of netizens, try to reduce the participation rate of netizens in online public opinion, strengthen education and improve the quality of netizens. 2) The government should reduce the dissemination of public opinion events by online media, encourage online media to report comprehensively and objectively, and avoid false information that causes negative emotions of the online public opinion. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] In the era of mobile Internet, mobile phones are the most important information access tools. From the perspective of mobile phone use, this paper examines and reveals the information acquisition behavior of farmers, explores the information gap in rural areas, analyzes the characteristics of the information acquisition behavior of key groups, and provide insights into how to improve the information acquisition behavior and narrowing the information gap. The significance of the research is that, with a focus on digital inclusion, we start from the inclusive feature of the Internet and modern information technology, find out the key groups to pay attention to in the information gap, and put forward ideas on how to realize digital inclusion from the perspective of farmers' information acquisition and needs. [Method/Process] Based on the rural sample survey at the national level, principal component analysis and RIF regression analysis were used to measure farmers' information acquisition behavior and identify the role of key influencing factors in improving information acquisition behavior. This study analyzes farmers' information acquisition behavior from the perspective of mobile phone use, describes the micro characteristics of the information gap in rural areas, and makes the conclusion more scientific and generalizable based on the sample survey of farmers at the national level. [Results/Conclusions] The low "long tail" group in the evaluation results of farmers' information acquisition behavior exists in the aged people groups and the groups with the education level below junior middle school, which highlights the phenomenon of information gap in rural areas. Key explanatory variables have a more pronounced marginal effect on groups with low evaluation results of information acquisition behavior (below the median). Improving the impact of mobile phone use among key groups such as the elderly and the undereducated makes an important contribution to narrowing the information gap, which reflects the inevitable requirement of the concept of digital inclusion. Based on the improvement of network facilities, it is also necessary to pay attention to the use of mobile phone functions and information content acquisition of key groups, strengthen the accuracy of information supply, activate the information needs of key groups, and improve the adaptability of such groups in the digital environment. There are still more relatively poor and aging groups in rural areas, which need to be included in the digital inclusion path, improve the situation of vulnerable groups in the digital age, and provide the means to realize people's needs. Future research will pay more attention to promoting the provision of high-quality public service resources through digital tools, realizing the continuous empowerment of digital technology for rural development, and improving the digital literacy of citizens, especially rural residents. [ABSTRACT FROM AUTHOR]

[Purpose/Significance] The implementation of the rural revitalization strategy is an important decision of the 19th National Congress of the Communist Party of China. It is worth discussing that university libraries should tap the potential of existing resources, better serve the knowledge and information transfer services of rural revitalization, and provide farmers with the necessary knowledge and information transfer services to improve farmers' cultural and information quality, increase agricultural labor productivity, and enrich farmers' spiritual and material lives. [Method/Process] From the perspective of knowledge and information transfer, this paper analyzes the main reasons that affect farmers' knowledge absorption at present, the changing characteristics of knowledge information transfer of university libraries in serving rural revitalization, and the main pathways and shortcomings of universities in serving rural revitalization at present. In order to effectively realize the knowledge information transfer service for most farmers, the study selects university libraries, rural libraries, agriculture-related enterprises and farmers as the subjects and nodes in the knowledge information transfer process and discusses the construction of two knowledge and information transfer pathway models. The first pathway is from libraries to rural libraries (intermediary platforms) to farmers, which mainly transfers general cultural knowledge to improve farmers' cultural quality and information quality. The second pathway is from libraries to agriculture-related enterprises (intermediary platforms) to farmers. This pathway mainly transfers agricultural science and technology, market and other information knowledge to improve farmers' labor productivity. At the same time, the roles and functions of the four participants in the pathway model are analyzed and expounded. In addition, in order to further implement the two new pathways, according to the four processes of knowledge socialization, externalization, integration and internalization described in the SECI theoretical model of knowledge transfer, as well as the transfer contents, transfer methods, transfer objects and the types of knowledge information in the two designed pathway models, the author constructs four knowledge information transfer process models, in which the transfer objects of model 1 and model 2 are rural libraries and farmers, and the transfer objects of model 3 and model 4 are agricultural enterprises and farmers. [Results/Conclusions] Finally, some suggestions are put forward, such as innovating the system and mechanism of university libraries to serve the rural revitalization of knowledge and information transfer, constructing the accurate knowledge information resource base and dissemination system for agriculture, countryside and farmers, improving the ability of rural personnel to obtain knowledge and information, tapping the potential of rural libraries, expanding the channels of knowledge and information transfer, giving play to the role of agriculture-related enterprises, and narrowing the gap of knowledge transfer situation, so as to realize the maximum transfer of knowledge and information to farmers and contribute to the implementation of China's rural revitalization strategy. [ABSTRACT FROM AUTHOR]