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Online group-buying offers products and services at significantly reduced prices on the condition that a minimum number of buyers make the purchase. This research aims to find out the factors influencing the decisions that consumers make to choose the C2B group buying on the B2C shopping websites. This study proposes the quantitative and probability models, reporting data collected from 361 respondents. The results of the analysis of hierarchical logistic regression show that the spending of online group buying for the last three months, website contents, website credibility, product diversity, logistics, customer services, promotion activities, mobile commerce, social media activities, and the maximum prices of online group buying significantly influence whether the customers choose the C2B on the B2C websites. The precision rate of predicting this switching behavior, using our models, is 89.8%. The probability of choosing the C2B on the B2C websites for the customers thinking highly of social media activities is 1.336 times than that of the customers who do not. The probability of choosing the C2B on the B2C websites for the customers thinking highly of mobile commerce is 1.776 times than that of the customers who do not. The research concludes with providing the managerial implications [ABSTRACT FROM AUTHOR]